Broadcasting Telecasting (Apr-Jun 1958)

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By golly— every time you turn around WTIX jumps further out in front!" Photograph by John Burwell New New Orleans Pulse spotlights the trend: WTIX is first every daytime quarter-hour . . . and first in 462 of all 504 quarters.* Storz Station audience-centered programming goes from strength to strength in 11-station New Orleans. Day after day more people switch to WTIX and are held there by warm, friendly, enthusiastic professional air personalities. Hooper proves it, too. WTIX is first, with nearly one-third of the New Orleans audience. The dominance of WTIX can mean your dominance, too. Spend a quarter-hour or so with Adam Young, or talk to WTIX General Manager, Fred Berthelson. first *Jan.-Feb., 6 A.M. -midnight WTIX . and getting firster in 11-station NEW ORLEANS : . . ' : ; ...... ij vc' • ■ ;.;>£::Mit^'i: STATIO INI S ODAY'S RADIO FOR TODAY'S SELLING TO O D STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA WD6Y Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR Sc CO. ~> WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. i WQAM Miami REPRESENTED BY JOHN BLAIR & CO. Page 8 © April 7, 1958 Broadcasting