Broadcasting Telecasting (Apr-Jun 1958)

at deadline HARRIS SAYS IT'S UP TO JUSTICE NOW; NAB WONT PICK UP FCC'S CONVENTION TAB At Friday news conference on House Legislative Oversight Subcommittee interim report [Lead Story, page 27], Chairman Oren Harris (D-Ark.) said it is not "responsibility of subcommittee to level charges against commissioners," and entire matter now is in hands of Justice Dept. Rep. Harris said he could not see how Justice could keep from taking action on some matters uncovered in committee's seven-week hearing on FCC and individual commissioners. "I don't think anyone by any stretch of the imagination thinks that the question of perjury is not an interesting one and that it will not receive attention," he stated. Subcommittee heard several instances of apparently conflicting testimony during hearings on FCC grant of ch. 10 Miami to National Airlines [Government, March 17, et seq.]. First backlash of report was felt Friday when NAB President Harold E. Fellows said association could not pay hotel bills of commissioners and FCC personnel attending April 27-May 1 Los Angeles convention. Commissioners themselves were not available for comment Friday on subcommittee report. Mr. Fellows said FCC officials, like other program participants not within association ranks, will receive complimentary registrations. Delegates' fee is $27.50 ($25 if paid before April 14). This includes three lunches and banquet. "Obviously commissioners cannot be expected to pay for luncheons when they sit at the head table," he added. In past years, NAB has paid hotel bills of most convention guests from government but FCC members testify they have had to use their own funds despite this courtesy and Ad Shift for Chesebrough-Pond's Appointment of William Esty Co. as fourth Chesebrough-Pond's Inc. agency being announced today (Mon.). Effective July 1, Esty takes on Vaseline petroleum jelly from McCann-Erickson, which retains rest of Vaseline products and Pertussin. (McCann also will be named for new products.) Compton Adv., which presently has Valcream, will inherit Pond's Angel Skin from J. Walter Thompson Co., which retains all other Pond's products and is in line for new product assignments. Burnett Gears for Chrysler Personnel alignment being firmed up Friday at Leo Burnett Co. to service Chrysler Corp.'s institutional account in agency's Chicago and Detroit offices. Burnett opened Detroit servicing office in Buhl Bldg. last week with skeleton crew, including Robert $12 per day government allowance. In its budgeting, NAB estimates $20 per day as minimum cost of supporting staff official outside Washington, with figure usually running $25 upward depending on city and type of activity. Rep. Harris, with concurrence of Rep. Joseph P. O'Hara (R-Minn.), ranking minority member of committee, said four points outlined in report for further study were "highly controversial" and subcommittee needed more information before making recommendations. He stressed report "does not conclude our investigation of the FCC." Also, chairman said, committee is not necessarily finished with commissioners on misconduct charges "because we do not know what may develop later on." Report does not follow conclusions reached by former subcommittee chief counsel Bernard Schwartz in January memorandum [Lead Story, Jan. 27], Rep. Harris maintained, in that no charges are made that commissioners violated law. Subcommittee concluded that it would be "very difficult" to legislate code of ethics, Rep. Harris said. Congressmen felt this could be handled better by FCC itself. However, Rep. Harris took note that uniform code has been proposed (see page 28) and felt this may be feasible after testimony has been taken from all agencies. "We will not have further hearings until we do develop the facts," Rep. Harris replied when asked subject and date of future hearings. He said staff also has been put to work on Securities & Exchange Commission and Federal Power Commission as well as FCC. P. Leonhard as account executive. Named in Chicago office on account are Hal Tillson, media supervisor; George Wilcox, assistant media supervisor; Ted Giovan, timebuyer. William Diener and F. Strother Carey previously appointed management representative and account supervisor, respectively. Lazarow Buys WDDY for $65,000 Sale of WDDY Gloucester, Va., by WDDY Inc. (principal Charles E. Springer) to Cape Radio Inc. (principal Arthur Lazarow) for $65,000 being filed today (Mon.) at FCC. Mr. Lazarow has been announcer past several years at WWJ Detroit and will be chief stockholder, president and general manager of WDDY. Mr. Springer understood to be negotiating to buy another Virginia radio property. Blackburn & Co., station broker, handled sale. BUSINESS BRIEFLY Late-breaking items about broadcast business; for earlier news, see Advertisers & Agencies, page 36. YEAST FOR RADIO • Two national bakeries go into two seven-week radio spot drives this week and next. Continental Baking Co., Rye, N. Y., kicks off Wednesday and Ward Baking Co., N. Y., next week. Markets undetermined. Ted Bates & Co. places Continental, J. Walter Thompson places Ward. MOVIE TIME • Warner-Lambert Pharmaceutical Co. (Emerson Drug Div.), Baltimore, placing first Bromo-Seltzer campaign in early and late night movies. Starts April 14 in number of major markets, as yet undetermined. WAX SHINES TO TV • S. C. Johnson & Son (Pledge furniture wax), Racine, Wis., reported starting nine-week spot tv campaign in major and medium-sized markets in late April, using daytime minutes and ID's. Agency: Benton & Bowles, N. Y. ONE-SHOT • Clinton Engine Co. (outboard engines and engine toy kits), Clinton, Mich., understood to have bought NBC-TV's The Price Is Right for one time only April 14 (7:30-8 p.m.). Agency: W. B. Donor & Co., Detroit. WARING TO F&S&R • Waring Products Corp., (Waring drink-mixer, shaver, Karshave, ice jet, coffee mill, irons and food mixer), N. Y., appoints Fuller & Smith & Ross, N. Y. effective immediately. Account formerly handled by Anderson & Cairns, N. Y. Media plans were uncertain as of Friday, but radio and television are definitely being considered. Advertiser was former spot and network television user. FOAMING OVER • Olympia Brewing Co., Olympia, Wash., which earlier had bought Ziv Television Programs' Target series in 35 western markets, is adding six markets starting this week — Klamath Falls, Ore.; Juneau, Alaska; Kalispell, Mont.; Yakima and Bellingham, Wash., and Honolulu. RENEWAL, REPLACEMENT • Toni Div., Gillette Co., Chicago, has renewed alternateweek sponsorship of NBC-TV's You Bet Your Life, effective Oct. 2, and Lever Bros., N. Y., has replaced DeSoto as alternate week sponsor of program starting Sept. 25. Program moves from present Thursday 88:30 p.m. spot to Thursday 10-10:30 p.m. next fall. Agency for Toni is Tatham-Laird, Chicago; for Lever Bros., J. Walter Thompson, N. Y. Broadcasting April 7, 1958 • Page 9