Broadcasting Telecasting (Apr-Jun 1958)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
00023
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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TROUBLE WITH FATHER Still out-rating top network, local and syndicated shows-even in fourth and fifth runs-Stu Erwin's "Trouble With Father" proves strip programming is successful programming. 109 stations in every type of market have run these 130 films for leading national and regional sponsors. Ratings prove "Trouble With Father" is still Number 1. In Indianapolis, "Trouble With Father", in its fifth run, seen at 4:30 PM, pulled a rating of 17.8 against "Do You Trust Your Wife?" with 4.9 and "Movie Time" with 4.8. In Huntington-Charleston, West Virginia, seen at 9:30 AM, "Trouble With Father", in its third run, chalked up a rating of 12.3 against "The Morning Show" with 5.1. Sponsors prove "Trouble With Father" is a Number 1 Buy! High ratings and tremendous appeal for every member of the family have made "Trouble With Father" a resounding success. These are some typical sponsors: Beech-Nut Life Savers, Inc. • The Bon Ami Company • Brown and Williamson Tobacco Corp. • Continental Baking Co., Inc. • The Procter and Gamble Co. Standard Brands Incorporated • Whitehall Pharmacal Company Produced by Hal Roach, Jr. • A Roland Reed Production Call the leader / representatives: in Strip programming / Atlanta • Jackson 2-4878 ^^6SS^ / Beverly Hills • Crestview 6-3528 ^^HIfi@U "^Br""^ / Chicago • Dearborn 2-5246 _/LOQMM B— J 1 / Cincinnati • Cherry 1-4088 ^j&SSW / °aiias ' Emers°n 8-7467 ^3385^ JBL. / Fayetteville • HMcrest 2-5485 I Ft. Lauderdale • Logan 6-1981 OFFICIAL FILMS, INC. / Minneapolis • Walnut 2-2743 25 West 45 St., New York / $an Francisco • Juniper 5-3313 PLaza 7-0100 / St Louis . Yorktown 5-9231