Broadcasting Telecasting (Apr-Jun 1958)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
00025
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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"THE BEST WESTERN ON TV 7J# Wagon Train is now reaching more than sixteen million homes every Wednesday, 7:30-8:30 pm, on the NBC Television Network. It reaches more homes than any other new show this season. Since its premiere last September this hard-riding new series has more than doubled NBC's audience in its time period against two programs which were consistently in the Top Ten less than a year ago. And not only is Wagon Train NBC's top-rated program on Wednesday evening, it also outrates any 7:30 or 8:00 pm program on any other network seven nights of the week. The key to Wagon Train's spectacular audience success is its appeal to the entire family. Its powerful combination of acti drama and top star names wins a balanced buying audience of million adults: more men than any other weeknight program cept one; more women than 9 out of 10 evening programs; p a bonus audience of children that exceeds 13 million per sh< Wagon Train is currently sponsored by Edsel* Ford Mo Company, Drackett and Lewis-Howe. NBC TELEVISION NETWORr *JACK O'BRIAN, NEW YORK JOURNAL-AMERICAN SOURCE: NIELSEN TELEVISION INDEX, FEB. II, '58 AND ARB, FEB. '58