Broadcasting Telecasting (Apr-Jun 1958)

Record Details:

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Like the Leo Burnett Company, whose timebuyers are large-scale users of spot television. They constantly evaluate— and re-evaluate— the effectiveness of markets and stations. Before a spot campaign is placed, facts submitted by the agency's research department and by CBS Television Spot Sales receive careful attention. Within the past year Leo Burnett bought WMBR-TV, Jacksonville, for such well-known clients as Procter & Gamble, Kellogg, Pure Oil, the Cracker Jack Company and Philip Morris — a widely-diversified list. Good spot to be in! The Leo Burnett Company knows. So do 368 different national spot advertisers currently scheduling campaigns on the 14 television stations and the regional network represented by. . . CBS TELEVISION SP®T SALES wcbs-tv New York, whct Hartford, wcau-tv Philadelphia, wtop-tv Washington, wbtv Charlotte, wbtw Florence, wmbr-tv Jacksonville, kmox-tv St. Louis, wxix Milwaukee, wbbm-tv Chicago, kgul-tv Houston, ksl-tv Salt Lake City, koin-tv Portland, knxt Los Angeles, and the cbs television pacific network