Broadcasting Telecasting (Apr-Jun 1958)

Page scan 00040 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
00040
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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211,051 Bill Wagners... WANETV FORT WAYNE In 1794, Gen. Anthony Wayne built a fort to right the Miami Indians. No trace of it remains today, but its history lives on in the people that make up Fort Wayne, Indiana and the Fort Wayne television market . . . because people . . . not sites, make cities and markets . . . people like Bill Wagner, a skilled machinist in a factory manufacturing agricultural machinery. Prosperous hard-working Bill and his family are typical of the 211,051 television families that are the Fort Wayne television market . -. . families that look to WANE-TV CD for their news and entertainment . . . families with buying incomes of over $1,250,000,000. Smart advertisers want to reach these 211,051 Wagner families. They do it over WANE-TV @ as more of these families watch WANE-TV than any other station in the billion-dollar all-UHF Fort Wayne market. Represented by Petry. Sources: Area ARB 11/57; TV Mag 3/57 & 2/58, Copyrighted . . . Sales Management 1957. A CORINTHIAN STATION Responsibility in Broadcasting KOTV Tulsa * KGUL-TV Houston • WANE & WANE-TV Fort Wayne ' WISH & WISH-TV Indianapolis Page 34 • April 7, 1958 Broadcasting