Broadcasting Telecasting (Apr-Jun 1958)

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Take Danny Thomas. He has been a funny fellow for a long time. But it wasn't until he appeared on the CBS Television Network that a nationwide audience laughed him into the Top Ten — where he has been ever since. Is he funnier than he used to be? Perhaps. For nothing stimulates a performer like applause. And programs in almost every category get the most applause on the CBS Television Network. Take "Gunsmoke," television's highest rated Western. Take "G. E. Theater," television's highest rated weekly drama. Take "Alfred Hitchcock Presents," television's highest rated mystery. Take "I've Got a Secret" television's highest rated quiz show. Take the four "Lucille Ball-Desi Arnaz Shows" television's highest rated "special" broadcasts this season. And take the average program on the network's schedule. This schedule has consistently won television's largest average nighttime audience in the 65 consecutive Nielsen Reports issued between July 1955 and now.* Since success, like laughter, is contagious, advertisers have discovered that good products, like good programs, do better on . . . THE CBS TELEVISION NETWORK