Broadcasting Telecasting (Apr-Jun 1958)

Page scan 00060 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
00060
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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NETWORKS continued VIDEOTAPE PRESCRIPTION FOR DST The use of videotape by all three television networks this year looks like the key to licking that old bugaboo — daylight saving time — almost completely. DST becomes effective April 27. Notable exception: Stations operating on Pacific Standard Time, which will carry their programs one hour earlier than at present. This applies to the 14 network-affiliated stations in the states of Washington and Oregon. Networks explain they cannot accommodate those stations off their feeds to California, where there are numerous stations, because California operates on Pacific Daylight Time. It would be uneconomical for networks to arrange special lines to feed the Washington-Oregon outlets. ABC-TV is considering establishing a feeding point at Portland but has come to no definite decision. Videotape headquarters have been set up by ABC-TV in Chicago with four recorders and associated equipment; by NBC-TV in Hollywood (12), and CBSTV in New York (12). Since ABC-TV is feeding from Chicago, the network is required to introduce some changes in its live evening schedule. As examples, the Wednesday Night Fights, currently carried at 10-11 p.m. on EST stations, will be carried 910 p.m. EST, and Ozzie and Harriet (Wed., 9-9:30 p.m.) will be slotted 1010:30 p.m. Similar changes will be made for stations continuing on CST and MST. CBS-TV reported that some of its stations in the Mountain zone will receive their programs an hour earlier because co-axial cable is not readily available at a later time. CBS-TV estimates that at least 98% of its programming will be carried during DST in the same period as present. 8:30-9 ABC-TV Wyatt Earp (R), General Mills, Procter & Gamble. CBS-TV Wingo, Toni, replaced Eve Arden April 1. NBC-TV Gobel-Fisher or replacement, cont. 9 9:30 ABC-TV Broken Arrow (R), Miles Labs, Ralston Purina. CBS-TV To Tell the Truth, Pharmaceuticals Inc. NBC-TV Dramatic Film Anthology (R), Procter & Gamble, replacing Adventures of Mc Graw. 9:30-10 ABC-TV Pantomime Quiz, Associated Products, replacing Telephone Time, effective April 8. CBS-TV Skelton replacement (usually film package, maybe including reruns), Pet Milk, S. C. Johnson. NBC-TV Bob Cummings Show (R), Reynolds Tobacco, Chesebrough-Pond's. 10 10:30 ABC-TV West Point, Phillips-Van Heusen (may go off in June). CBS-TV $64,000 Question, Revlon. NBC-TV Californians (R), Singer, Lever Bros. WEDNESDAY NIGHT 7:30-8 ABC-TV Disneyland (R), Derby Foods, General Foods, General Mills, Reynolds Metals. CBS-TV McBoing-Boing (R), replacing I Love Lucy. NBC-TV Wagon Train (R), Edsel, General Foods. 8-8:30 ABC-TV Disneyland, cont. CBS-TV Leaue It to Beaver (R), Remington Rand. NBC-TV Wagon Train, cont. 8:30-9 ABC-TV Tombstone Territory (R), Bristol-Myers. CBS-TV Playhouse of Mystery (R). NBC-TV Father Knows Best (R), Scott, Lever Bros. NO MIDDLE GROUND Philosophers say few questions are black or white with no shadings — but sometimes in life a clear-cut choice presents itself. General Foods is faced with such a decision. It is engaged in choosing for its Monday night, 9-9:30, show on CBS-TV between re-runs of December Bride and a new show, Too Young to Go Steady. 9 9:30 ABC-TV Ozzie and Harriet (R), Eastman Kodak. CBS-TV Millionaire (R), Colgate. NBC-TV Kraft Television Theatre, Kraft Foods. 9:30-10 ABC-TV Betty White Show, Plymouth. CBS-TV I've Got a Secret, Reynolds Tobacco. NBC-TV Kraft Television Theatre, cont. 10 10:30 ABC-TV Wednesday Night Fights, Mennen, Miles Labs. CBS-TV U. S. Steel and Armstrong Circle Theatre, U. S. Steel, alt., Armstrong. NBC-TV This Is Your Life (R), Procter & Gamble. 10:30-11 ABC-TV Wednesday Night Fights, cont. CBS-TV U. S. Steel, Armstrong Circle Theatre, cont. NBC-TV No network service. THURSDAY NIGHT 7:30-8 ABC-TV Circus Boy (R), Kellogg, Mars Inc. CBS-TV Sgt. Preston (probably repeats), Quaker Oats. NBC-TV Tic Tac Dough (future undecided). 8 8:30 ABC-TV Zorro (R), A. C. spark plugs, 7-Up Co. CBS-TV Richard Diamond (R), P. Lorillard. NBC-TV You Bet Your Life, Toni, DeSoto. 8:30-9 ABC-TV Real McCoys (R), Sylvania. CBS-TV Climax, Chrysler. NBC-TV Dragnet (R), Schick, Liggett & Myers. 9 9:30 ABC-TV Pat Boone Show, Chevrolet (replacement not set). CBS-TV Climax, cont. NBC-TV People's Choice (R), Borden, American Home Products. 9:30-10 ABC-TV Navy Log (R), U. S. Rubber. CBS-TV Playhouse 90 (R), multi-sponsored. NBC-TV Tennessee Ernie Ford, Ford. 10 10:30 ABC-TV Make Me Laugh, American Tobacco. CBS-TV Playhouse 90, cont. NBC-TV Price Is Right, replacing Lux Show, Lever Bros. 10:30-11 ABC-TV No Network Service. CBS-TV Playhouse 90, cont. NBC-TV Jane Wyman (R), Hazel Bishop, Quaker Oats. FRIDAY NIGHT 7:30-8 ABC-TV Rin Tin Tin (R), National Biscuit Co. CBS-TV Dick and the Duchess (future undecided). NBC-TV Truth or Consequences, to be replaced by quiz show. 8 8:30 ABC-TV Jim Bowie (R), American Chicle. CBS-TV Trackdown (R), Socony Mobil Oil. NBC-TV Jefferson Drum, Chemstrand, P. Lorillard. 8:30-9 ABC-TV Colt .45, Mennen, Campbell Soup (may be replaced). CBS-TV Zane Grey Theatre (R), Ford Motors, General Foods. NBC-TV Life of Riley (R), Lever Bros. 9 9:30 ABC-TV Frank Sinatra, Liggett & Myers, Bulova (replacement not set). CBS-TV Phil Silvers (R), Procter & Gamble, Reynolds Tobacco. NBC-TV M Squad (R), American Tobacco, Hazel Bishop. 9:30-10 ABC-TV Patrice Munsel Show, Buick, Frigidaire (replacement not set). CBS-TV Schlitz Playhouse (R), Schlitz. NBC-TV Thin Man (R), Colgate. 10 10:30 ABC-TV Holiday Handbook, replaced Walter Winchell File, effective March 28. CBS-TV The Lineup, Brown & Williamson, Procter & Gamble (replacement not set). NBC-TV Cavalcade of Sports, Gillette. 10:30-11 ABC-TV No network service. CBS-TV Person to Person, American Oil. Florists' Telegraph Del. Assn., Time Inc. (replacement not set). NBC-TV 10:30-10:45 Cavalcade of Sports, cont.; 10:45-11 Post Fight Beat, Bristol-Myers. SATURDAY NIGHT 7:30-8 ABC-TV Dick Clark Show, Beechnut, Life Savers. CBS-TV Perry Mason (R), Pillsbury, Armour, Libby-Owens-Ford. NBC-TV People Are Funny (R), Reynolds, Toni. 8 8:30 ABC-TV Country Music Jubilee, WilliamsonDickie, Carter Products. CBS-TV Perry Mason, cont. NBC-TV Perry Como replacement, American Dairy, Knomark, Noxzema, RCA. 8:30-9 ABC-TV Country Music Jubilee, cont. CBS-TV Top Dollar, Brown & Williamson. NBC-TV Perry Como replacement, cont. 9 9:30 ABC-TV Lawrence Welk Show, Dodge. CBS-TV Gale Storm (R), Helene Curtis, Nestle. NBC-TV Club Oasis, Liggett & Myers, alt., Polly Bergen Show, Max Factor. 9:30-10 ABC-TV Lawrence Welk Show, cont. CBS-TV Haue Gun, Will Travel (R), Lever Bros., Whitehall. NBC-TV Turning Point, (Reruns of Schlitz Playhouse and GE Theatre), Scott Paper and Schick, replacing Gizele MacKenzie Show. 10 10:30 ABC-TV San Francisco Crusade, Billy Graham Evangelistic Assn., replacing Mike Wallace Interview, effective May 3. CBS-TV Gunsmoke (R), Liggett & Myers, Remington Rand. NBC-TV Amateur Hour, Pharmaceuticals Inc. 10:30-11 ABC-TV San Francisco Crusade, cont. CBS-TV No Network Service. NBC-TV Joseph Cotton Show, (Rerun of On Trial) American Tobacco, Toni, replacing Hit Parade. CURRENT CROP ON RADIO, TV NETWORKS See quarterly Showsheets, beginning page 106 ► Page 54 April 7, 1958 Broadcasting