Broadcasting Telecasting (Apr-Jun 1958)

TRADE ASSNS. NAB L. A. AGENDA VIRTUALLY SET • Concurrent radio, tv management sessions planned • Automation developments due for special attention Programming for the annual NAB Management and Engineering Conferences to be held April 27-May 1 in Los Angeles was practically complete at the weekend as the vanguard of NAB's headquarters contingent prepared to head westward. Management meetings are divided into concurrent radio and tv sessions, with two half-day programs in which engineering and management delegates will meet jointly. Advance registration compares favorably with 1957 when NAB met at Chicago but the association expects attendance to run considerably below last year because of the West Coast locale. This would follow the pattern of the 1948 and 1953 conventions in Los Angeles. The advance registration fee of $25 expires April 14. After that it will be $27.50. Engineering delegates, who traditionally spend more time in meeting rooms than management representatives, will have four days of formal programming, winding up with what is described as a spectacular feature— a demonstration, "New Adventures in Electronics," by C. N. Hoyler, manager of technical relations, David Sarnoff Research Center, Princeton, N. J. Meetings will switch from the Biltmore Hotel and Theatre to the Statler. The two joint management-engineering meetings will be held at the theatre. All engineering programs will be at the Statler, but the radio and tv management meetings will use both hotels. Formal engineering programming starts Monday, April 28 with papers covering such topics as transistors and new automatic devices. James E. Barr, assistant chief of the FCC Broadcast Bureau, will deliver a paper on FCC rules covering remote control and automatic logging. NAB President Harold E. Fellows will address the engineering luncheon Monday and the management luncheon Wednesday. Speakers at other engineering luncheons will be Sir Harold Bishop, engineering director of British Broadcasting Corp., appearing Wednesday, and Adm. Charles Home, vice president and division manager of Convair, who talks Thursday on "Guided Missile Programs — the Less Glamorous Ones." The Thursday luncheon will honor Dr. Lee DeForest, inventor of the threeelement vacuum tube. Marion Harper Jr., president of McCannErickson, will speak at the Tuesday management luncheon. The seven members of the FCC will take part in a Wednesday morning panel discussion, with both management and engineering delegates attending. A new Wednesday feature will be a public relations presentation. Convention exhibits will be at the Biltmore and Statler. The convention banquet will be held Wednesday at the Palladium, in Hollywood, with ASCAP providing the show. Both engineering and management ses sions will go into automation developments. Papers at the engineering meetings will be supplemented by discussions at the management programs. The exhibits will show the latest automatic equipment developed by manufacturers. Radio programming is under supervision of John F. Meagher, NAB radio vice president, with the tv activities under Thad H. Brown Jr., tv vice president. Everett E. Revercomb is secretary-treasurer and convention manager. William Walker, assistant treasurer, is in charge of registration and Howard H. Bell, assistant to the president for joint affairs, is program coordinator. A. Prose Walker, NAB engineering manager, said the technical programming will lay groundwork for the future operation of automatic equipment at broadcast stations, with both radio and tv covered by the automation papers and exhibits. He said engineering attendance was near the 600 mark a year ago at Chicago. Co-chairmen of the NAB convention are J. Frank Jarman, WDNC Durham, N. C, MONDAY, APRIL 28 REGISTRATION: 7 a.m. -7 p.m., Biltmore. EXHIBITS: 9 a.m. -7 p.m., Biltmore, Statler. "FORWARD MOVING FM": 10 a. m. -noon— Presiding : Raymond S. Green, WFLN Philadelphia; Participants: Ben Strouse, WWDC-FM Washington; Charles King, MBS; Horace Fitzpatrick, WSLSFM Roanoke, Va.; Guy Harris, KDKA-FM Pittsburgh; Joseph T. Connolly, WCAU-FM Philadelphia; Theodore Jones, WCRB Waltham, Mass.; Jack Kiefer, KMLA Los Angeles; Harold Tanner, WLDM Oak Park, Mich.; John M. Ross, RossReisman Co.; John F. Meagher, NAB. TELEVISION MANAGEMENT FILM SESSION: 9:30 a.m.11:45 a.m.— Presiding: Joseph L. Floyd, KELO-TV Sioux Falls, S. D. Syndicated film panel: Milton A. Gordon, president, Television Programs of America; George T. Shupert, president, ABC Film Syndication; Frederick S. Houwink, WMAL-TV Washington; A. James Ebel, KOLN-TV Lincoln, Neb. Feature film panel: Oliver A. Unger, president. National Telefilm Assoc.; Richard A. Harper, general sales manager, MGM-TV; Lee Ruwitch. WTVJ (TV) Miami: Dwight W. Martin, WAFB-TV Baton Rouge. LABOR CLINIC: 2 p.m. -4 p.m. — Presidinq : Leslie C. Johnson, WHBF-AM-TV Rock Island, 111.; Discussion leader: Charles H. Tower, NAB. WAGE-HOUR SEMINAR: 4 p.m.-5 p.m.— Question and answer session on broadcasters' wage-hour problems conducted by the NAB Employer-Employee Relations Department staff. TUESDAY, APRIL 29 REGISTRATION: 7 a.m. -7 p.m., Biltmore. EXHIBITS: 9 a.m. -7 p.m., Biltmore, Statler. JOINT SESSION (Management and Engineering Conferences): 10 a.m. — Presiding: J. Frank Jarman, co-chairman, 1958 Convention Committee; Welcome: Norris Poulson, mayor of Los Angeles; Keynote Address: Dr. Frank Stanton, president, CBS; Address: John C. Doerfer, chairman, FCC. LUNCHEON (Management Conference): 12:30 p.m. — Presiding: W. D. "Dub" Rogers Jr., co-chairman, 1958 Convention Committee; Address: Marion Harper Jr., president, McCann-Erickson. RADIO MANAGEMENT CONFERENCE: 2:30 p.m.-5 p.m. — Presiding: John F. Meagher, vice president for radio, NAB. Opening remarks: F. Merrill Lindsay Jr., WSOY-AM-FM Decatur, 111. Tflis Business of Radio — Inventory, 1958: F. C. and W. D. Rogers Jr., KDUB-TV Lubbock, Tex. Other committee members are Thomas C. Bostic, KIMA Yakima, Wash.; John E. Fetzer, WKZO-TV Kalamazoo, Mich.; William C. Grove, KFBC Cheyenne, Wyo. (Engineering Conference radio liaison); James D. Russell, KKTV (TV) Colorado Springs, Colo. (Engineering Conference tv liaison); C. Howard Lane, KOIN-TV Portland, Ore.; Merrill Lindsay, WSOYFM Decatur, 111.; Robert O. Reynolds, KMPC Los Angeles, and Harold P. See, KRON-TV San Francisco. Harold P. Danforth, WDBO-AM-TV Orlando, Fla., is chairman of the convention resolutions committee. Other members are William Goetze, KFSD San Diego, Calif.; Myron Jones, WJET Erie, Pa.; Mr. Lane; Lawrence H. Rogers II, WSAZ-TV Huntington, W. Va.; Thad M. Sandstrom, WIBW-TV Topeka, Kan., and J. P. Sheftall. WJZM Clarksville, Tenn. The convention credentials committee will be headed by Leonard H. Higgins. KTNT Tacoma, Wash. Other members are John W. Betts, WFTM Maysville, Ky.; Gaines Kelley, WFMY-TV Greensboro, N. C; Thomas S. Land, WFIW Fairfield. 111.; Mrs. Hugh McClung, KHSL-TV Chico, Calif.; Dwight W. Martin, WAFB-TV Baton Rouge, La., and Odin S. Ramsland, KDAL Duluth, Minn. Sowell, WLAC Nashville; Frank M. Headley, president, Station Representatives Assn.; Matthew J. Culligan, vice president in charge of NBC Radio. Radio's Role in National Defense: Robert E. Lee, FCC; John J. McLaughlin, administrative assistant to the Secretary of the Air Force; Norman A. Matson, chief. Emergency Warning Section, U. S. Weather Bureau; Kenneth W. Miller, U. S. supervisor, Conelrad; Vincent T. Wasilewski, NAB; A. Prose Walker, NAB. TELEVISION MANAGEMENT CONFERENCE: 2:30 p.m.— Presiding: Thad H. Brown Jr., vice president for television, NAB; Welcome: John E. Fetzer, WKZO-TV Kalamazoo, Mich. Television Code: Remarks: William B. Quarton, WMT-TV Cedar Rapids, Iowa; Presentation: Edward H. Bronson, director, Television Code Affairs, NAB. TELEVISION BUSINESS SESSION: 4 p.m. -5 p.m.— Television Board elections. WEDNESDAY, APRIL 30 REGISTRATION: 9 a.m. -5 p.m., Biltmore. EXHIBITS; 9 a.m. -7 p.m., Biltmore, Statler. JOINT SESSION (Management and Engineering Conferences): 9:30 a.m. — Presiding: W. D. (Dub) Rogers Jr., co-chairman, 1958 Convention Committee. FCC Panel: John C. Doerfer, Rosel H. Hyde, Robert T. Bartley. Robert E. Lee, T. A. M. Craven, Frederick W. Ford, John S. Cross (commissioner-designate ) . LUNCHEON (Management Conference): 12:30 p.m. — Presiding: J. Frank Jarman, co-chairman, 1958 Convention Committee; Invocation: His Eminence James Francis A. Cardinal Mclntyre, Archbishop of Los Angeles; Address: Harold E. Fellows, president-chairman of the board, NAB; Special Feature: Edwin W. Ebel, chairman, radioTv Committee, The Advertising Council. RADIO MANAGEMENT CONFERENCE: 2:30 p.m.-5 p.m. — Presiding: Mr. Meagher. Good Practices Are Good Business : Worth Kramer, WJR Detroit. Your Future Is Sound: Kevin B. Sweeney, president, RAB; John F. Hardesty, vice president, RAB. Measuring the Radio Audience (Panel) : Moderator: E. K. Hartenbower, KCMO Kansas City; Panelists: Edward G. Haynes Jr., President, Trendex, Inc.; George Blechta, vice president and eastern sales manager, A. C. Nielsen; Dr. CONTINUED Management conference agenda Page 58 • April 7, 1958 Broadcasting