Broadcasting Telecasting (Apr-Jun 1958)

Page scan 00071 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
00071
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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YOU MIGHT DRAW A ROYAL FLUSH* BUT . . AMERICAN RESEARCH BUREAU MARCH 1957 REPORT GRAND RAPIDS-KALAMAZOO TIME PERIODS Number of Quarter Hours With Higher Ratings WKZO-TV Station B MONDAY THRU FRIDAY ) 8:00 a.m. to 6:00 p.m. 143 57 6:00 p.m. to 11:00 p.m. 94 6 SATURDAY 8:00 a.m. to 1 1:00 p.m. 50 10 SUNDAY 9:00 a.m. to 11:00 p.m. 40 16 NOTE: Survey based on sampling in the following proportions — Grand Rapids (42.8%), Kalamazoo (18.9%), Muskegon (19.8%), Battle Creek (18.5%). WKZO-TV— GRAND RAPIDS-KALAMAZOO WKZO RADIO — KALAMAZOO-BATTLE CREEK WJEF RADIO— GRAND RAPIDS WJEF-FM— GRAND RAPIDS-KALAMAZOO KOLN-TV — LINCOLN, NEBRASKA Associated with WMBD RADIO— PEORIA, ILLINOIS YOU NEED WKZO-TV TO GET THE JACKPOT IN KALAMAZOO-GRAND RAPIDS ! For the winning hand in Kalamazoo-Grand Rapids you need the market dominance of WKZO-TV! Look at the facts: ARB shows WKZO-TV is first in 267% more quarter hours than the next-best station — 327 for WKZO-TV, 89 for Station B ! WKZO-TV telecasts from Channel 3 with 100,000 watts from 1000' tower. It is the Official Basic CBS Television Outlet for Kalamazoo-Grand Rapids — serves over 600,000 television homes in one of America's top-20 TV markets ! 100,000 WATTS • CHANNEL 3 • 1000' TOWER TV Studios in Both Kalamazoo and Grand Rapids For Greater Western Michigan Avery-Knodel, Inc., Exclusive National Representatives * Odds against it — 649,739 to l! Broadcasting April 7, 1958 • Page 65