Broadcasting Telecasting (Apr-Jun 1958)

PROGRAMS & PROMOTIONS Pay Tv Reaction Poll Made Part Of WREX-TV Limerick Contest WREX-TV Rockford, 111. is to begin today (Monday) a promotional contest called "Silver Dollar Tele-vote," which is tied to the issue of free versus pay television. The contest will be conducted 13 weeks with Carolyn Sholder Assoc., promotion-merchandising company, handling all details for the station. One phase of the contest asks respondents to check whether they are in favor of pay tv or free tv. Another part asks them to complete a limerick on the programming the station offers at present. Ballots are obtainable only at the local merchants who have bought time on the station. The contest is being advertised in newspapers and through display cards in stores, plus on-air promotion. Over the 13-week period, three first prize winners will be selected on the basis of the completed limerick. Prior to the opening of the contest, the ch. 13 station carried a delayed kinescope of CBS-TV's program on pay tv versus free tv and also took advertisements in local newspapers outlining the issues of the controversy. ABN Operatic Winners Announced Nine prizes of $1,000 each were awarded to young singers on the final American Broadcasting Network Metropolitan Auditions of the Air program for the 1958 season. The four national winners who received $1,000 each from ABC were Martina Arroyo, soprano, New York City; Grace Bumbry, mezzo-soprano, St. Louis; Charles K. L. Davis, tenor, Hawaii and Lillian Messina, soprano, Brooklyn, N. Y. Five regional awards as well as special awards in other categories also were presented. Almost 30 American singers have been presented on the series which began in January. Tunesmiths Get Chance on KPHO A "Search for Songs" contest is being conducted by KPHO Phoenix. Budding songwriters are urged to submit words and music for an original popular song. The winner will receive $25 and his work will be published and recorded. The recording will be featured on KPHO on Ray Curtis' (Mon.Fri. 4-7:30 p.m. MST) show. Chefs Cook Up KYW Promotion KYW Cleveland was instrumental in arbitrating a contest between two army chefs as to which was the better cook.. Disc ALU INQUIRIES, CONFIDENT) AL jockeys Big Wilson and Joe Finan each championed one of the chefs and guested him on the respective d.j. show. Messrs. Wilson and Finan also conducted a listeners' recipe contest which reportedly drew 373 recipes. The persons who submitted the winning entries were treated by KYW to dinner at a local restaurant. The army chefs utilized the winning recipes in cooking dishes for their personal contest. A draw was declared and both chefs paid the loser's penalty of having his head shaved. For Some 'Fowl' Reason? An even dozen listeners to WNEW New York will win a year's supply of eggs for the most original answer to that old wheeze, "Why did the chicken cross the road?" The question is being asked by d.j. Lonny Starr on WNEW's Music Hall programs. The judge is comedian Henny Youngman. 'Purse-Suasive' Blair-Tv Gift To remind advertisers about Blair-Tv's "Purse-Suasion" campaign, the station representative is sending present and prospective clients a small plastic purse. A label attached to the purse handle reads "This little lady's purse holds a story for you!" Inside is a "shopping list" of Blair-Tv represented stations. WABR Cleans Up For Listener An Orlando, Fla., housewife had her house cleaned courtesy of WABR there. The spring cleaning was the prize in the station's threeweek contest which called for listeners to submit reasons why the clean-up should be done for them. WABR hired professional house cleaners to do the job for the winner. Explorer Launches KCKN Contest The successful launching of Explorer III March 17 was worth $100, a hi-fi record player and $40 worth of phonograph records to a KCKN Kansas City, Kan., listener, who submitted nearest guess to the satellite's launching time in KCKN's "Operation Space" contest. Networks Promote Brand Names Television promotion kits in support of "Brand Names Week" (April 13-20) have been mailed to all U. S. tv stations by Television Bureau of Advertising. The kits, created and prepared by ABC, CBS, NBC, Westinghouse Broadcasting Co., and TvB, contain filmed trailers, slides, balops and sample scripts supporting the "Better Buy By Brand Name" theme. Trenton Chamber Salutes WTTM The Greater Trenton (N. J.) Chamber of Commerce pays tribute to WTTM there in an issue of its monthly Trenton magazine. Headed "WTTM — To Community Leadership by Working Together With People," the article deals with the station's 16-year history and takes readers behind the scenes to see how WTTM operates, introducing station staffers. ONE OF THE FIRST 100 MARKETS WHBF RADIO & TELEVISION the station of marketing success in the Quad-Cities REPRESENTED BY AVERY-KNODEL, INC. MEMO— To: Broadcasters & Advertising Agencies From: Bob Perrott, The Silver Dollar Man For quite a few years now, as some of you may know, I've been operating my Silver Dollar program on a regional basis with outstanding success. Now I'm ready to open up nationally. What I have to offer is a down-to-earth way to increase a bottler's home business by as much as 100% in the first 30 days! If I don't . . . you pay me nothing. You have a money back guarantee . . . Plus a guaranteed audience builder. For example, in Harrisonburg, Virginia, Hamilton Shea of WSVATV, says: "Tremendous success . . . draws an average of 3000 cards a week, with a peak week of 6000 cards." J. W. "Bill Davis" of Roanoke, Virginia has just moved into first place nation wide on a per capita basis with the Dr. Pepper Co. Yes! He has used the Silver Dollar Man program for more than five consecutive years. My Silver Dollar program is equally well suited for any product that stays in home refrigerators or freezers, the most valuable storage space of all. For full details on The Silver Dollar program, which is sold on an exclusive franchise in your area and fully protected against imitators, write or wire: <R. a. ((Boh) fjwwit THE SILVER DOLLAR MAN Brunswick, Georgia Broadcasting April 7, 1958 • Page 87