Broadcasting Telecasting (Apr-Jun 1958)
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TV NETWORK SHOWSHEET
THE PROGRAMS, THE SCHEDULES, THE SPONSORS Published first issue in each quarter
The information in the tv showsheet is listed by day in morning, afternoon and evening blocks. Within each segment, the networks are listed alphabetically with the following information: time, program title in italics, followed by sponsors or type of sponsorship. Abbreviations: sust., sustaining; part., participating; alt., alternate sponsor; F, film; L, live; C, color. All times are NYT.
SUNDAY MORNING
,-A^>^l&Jl&.^ )x
10-11 a.m.
ABC-TV No network service.
CBS-TV 10-10:30 Lamp Unto My Feet, sust., L; 10:30-11 Look Up and Live, sust., L. NBC-TV No network service.
11 a.m.-Noon
ABC-TV No network service.
CBS-TV 11-11:30 Eye on New York, sust., L; 11:30
12 Camera Three, sust., L. NBC-TV No network service.
SUNDAY AFTERNOON
Noon-1 p.m.
ABC-TV No network service.
CBS-TV 12-12:30 Our Miss Brooks, sust., L; 12:30-1 Wild Bill Hickok, Kellogg, F. NBC-TV No network service.
1 2 |.. Ml.
ABC-TV No network service. CBS-TV No network service. NBC-TV No network service.
2 3 p.m.
ABC-TV No network service. CBS-TV No network service.
NBC-TV 2-2:30 See Specials; 2:30-3 Wisdom, sust., F.
3 4 p.m.
ABC-TV 3-3:30 Johns Hopkins File, sust., L; 3:30-4
Dean Pike, sust., L.
CBS-TV No network service.
NBC-TV 3-3:30 Youth Wants To Know, sust, L; 3:30-4 Look Here, sust., L.
4 5 p.m.
ABC-TV 4-4:30 TBA; 4:30-5 Paul Winchell Presents, Hartz Mountain Products, L.
CBS-TV 4-4:30 No network service; 4:30-5 Face the Nation, sust., L.
NBC-TV 4-5 Wide Wide World, General Motors, L, alt. Omnibus, Aluminium Ltd., Union Carbide, L.
5 6 p.m.
ABC-TV 5-5:30 Texas Rangers, Sweets Co., F; 5:30-6 Lone Ranger, General Mills, F. CBS-TV No network service.
NBC-TV 5-5:30 Wide Wide World, Omnibus cont.; 5:30-6 Saber of London, Sterling Drug, F.
SUNDAY EVENING
6 7 p.m.
ABC-TV No network service.
CBS-TV 6-6:25 The Last Word, sust., L; 6:25-6:30, News, sust., L; 6:30-7 Twentieth Century, Prudential, F.
NBC-TV 6-6:30 Meet the Press, Pan American, L; 6:30-7 Outlook, sust., F.
7 8 p.m.
ABC-TV 7-7:30 No network service; 7:30-8 Maverick, Kaiser Companies, F.
CBS-TV 7-7:30 Lassie, Campbell Soup, F; 7:30-8 Bachelor Father, alt., Jack Benny, American Tobacco. L, F.
NBC-TV My Friend Flicka, sust., F, C; 7:30-8 No Warning, Lorillard, Royal McBee, F.
8 9 p.m.
ABC-TV 8-8:30 Maverick, cont.; 8:30-9 Adventure at Scott Island, Reynolds, F.
CBS-TV 8-9 Ed Sullivan, Mercury, Eastman-Kodak, alt., L.
NBC-TV 8-9 Steve Allen Show, Greyhound, U. S. Time, Pharmacraft, Polaroid, L.
9 10 p.m.
ABC-TV 9-9:30 Caesar-Coca Show, Helena Rubinstein, L; 9:30-10 You Asked for It, Skippy Peanut Butter, F.
CBS-TV 9-9:30 GE Theatre, General Electric, F; 9:30-10 Alfred Hitchcock, Bristol-Myers, F. NBC-TV 9-10 Dinah Shore Chevy Show, Chevrolet, L, C.
Page 106 • April 7, 1958
10-11 p.m.
ABC-TV 10-10:30 Your Neighbor— The World, sust.,
F: 10:30-11 No network service.
CBS-TV 10-10:30 $64,000 Challenge, Lorillard,
Revlon, alt., L; 10:30-11 What's My Line?, Helene
Curtis, Remington Rand, alt., L.
NBC-TV 10-10:30 Loretta Young, Procter & Gamble,
F; 10:30-11 No network service.
MONDAY-FRIDAY MORNING
7 8 a.m.
ABC-TV No network service. CBS-TV No network service. NBC-TV Today, part., L.
8 9 a.m.
ABC-TV No network service.
CBS-TV 8-8:45 Captain Kangaroo; 8:45-9 CBS Morning News. NBC-TV Today, cont.
9 10 a.m.
ABC-TV No network service. CBS-TV No network service. NBC-TV Today, cont.
10 11 a.m.
ABC-TV No network service.
CBS-TV Garry Moore Show; 10-10:30 (Mon.Thurs.), Gerber, General Foods, Dow Chemical, Nestle, General Mills, (Fri. 10-11:30) Sunshine Biscuit, Campbell Soup, Lever Bros., Vick, Fla. Citrus Comm., Hoover, L.; 10:30-11 (Mon.-Thurs.) Arthur Godfrey Time, Standard Brands, General Foods, Armour, Bristol-Myers, Pharma-Craft, L. NBC-TV 10-10:30 Dough Re Mi, sust., L; 10:30-11 Treasure Hunt, part., L.
11 a.m.-Noon
ABC-TV No network service.
CBS-TV 11-11:30 Arthur Godfrey Time, cont.; 11:30
12 Dotto, Colgate-Palmolive, L.
NBC-TV 11-11:30 The Price Is Right, part., L; 11:3012 No network service.
MONDAY-FRIDAY AFTERNOON
Noon-1 p.m.
ABC-TV No network service.
CBS-TV 12-12:15 Hotel Cosmopolitan, sust.; 12:1512:30 Love of Life, American Home Products, Procter & Gamble; 12:30-1 Search for Tomorrow, Procter & Gamble.
NBC-TV 12-12:30 Tic Tac Dough, part., L; 12:30-1 It Could Be You, part., L.
1 2 p.m.
ABC-TV No network service.
CBS-TV 1-1:15 Guiding Light, Procter & Gamble. L; 1:25-1:30 Network News; 1:30-2 As the World Turns, Procter & Gamble, Vick, Pillsbury, Swift, Chicken of the Sea, Atlantis Sales. NBC-TV No network service.
2 3 p.m.
ABC-TV No network service.
CBS-TV 2-2:30 Beat the Clock, Nestle, Atlantis Sales, Sunshine, Purex, General Mills, Johnson & Johnson, Vick, Bristol-Myers, Kodak, Lever Bros., sust.; 2:30-3 Art Linkletter's House Party, Kellogg, Lever Bros., Pillsbury, Swift, Campbell Soup, Standard Brands, Toni, Staley, Carnation. NBC-TV 2-2:30 No network service; 2:30-3 Kitty Foyle, sust. L.
3 4 p.m.
ABC-TV 3-3:30 American Bandstand, Co-op L3:30-4 Do You Trust Your Wife, part., L. CBS-TV 3-3:30 The Big Payoff, Colgate-Palmolive, sust., L; 3:30-4 The Verdict is Yours, General Mills, Toni, Swift, Atlantis Sales, Standard Brands, Bristol-Myers, Chicken of the Sea, Johnson & Johnson, Libby. NBC-TV 3-4 Matinee Theatre, part., L, C.
4 5 p.m.
ABC-TV 4-5 American. Bandstand, part., L. CBS-TV 4-4:15 The Brighter Day, Procter & Gamble. L; 4:15-4:30 Secret Storm, American Home Products, sust., L; 4:30-5 Edge of Night, Procter & Gamble, Standard Brands, Fla. Citrus Comm., Vick, Atlantis Sales, Pet Milk, Pillsbury Swift, L.
NBC-TV 4-4:45 Queen for a Day, part., L; 4:45-5 Modern Romances, Sterling Drug, Brillo, part., L.
5 6 p.m.
ABC-TV 5-5:30 (Mon.) Superman, Kellogg, F; (Tues.) Sir Lancelot, Kellogg, Corn Products, Joe Lowe Corp., F; (Wed.) Wild Bill Hickok, Kellogg, Procter & Gamble, F; (Thurs.) Woody Woodpecker, Kellogg, F; (Fri.) The Buccaneers, Kellogg, Corn Products, F; 5:30-6 Mickey Mouse Club, AmPar, Armour, B. F. Goodrich, Bristol
Myers, General Mills, General Foods, Intl. Shoe, Mattel, Miles Labs., Mars, Pillsbury, F. CBS-TV No network service.
NBC-TV 5-5:30 Comedy Time, part, F; 5:30-6 No
network service.
6 7 p.m.
ABC-TV No network service.
CBSTV 6-6:45 No network service; 6:45-7 News, Brown & Williamson, Whitehall, L. NBC-TV 6-6:45 No network service; 6:45-7 NBC News, American Home Products, (alt. Tues., Thurs.), Nestle (alt. Thurs.).
7 7:30 p.m.
ABC-TV 7-7:15 Sports Focus, sust., L; 7:15-7:30
John Daly-News, sust., L.
CBS-TV 7-7:15 No network service; 7:15-7:30 News, Brown & Williamson, Whitehall, L. NBC-TV 7-7:30 No network service.
MONDAY EVENING
7:30-8 p.m.
ABC-TV Face of America, sust., F.
CBS-TV Robin Hood, Johnson & Johnson, Wildroot,
alt., F.
NBC-TV The Price is Right, Speidel & RCA Victor,
alt., L, C.
8 9 p.m.
ABC-TV 8-8:30 Lowe That Jill, Max Factor, L; 8:309 Bold Journey, Ralston-Purina, F. CBS-TV 8-8:30 Burns & Allen, General Mills, Carnation, alt., F; 8:30-9 Talent Scouts, Lipton, Toni,
alt., L.
NBC-TV 8-8:30 Restless Gun, Warner-Lambert, F; 8:30-9 Wells Fargo, Buick, American Tobacco, F.
9 10 p.m.
ABC-TV 9-9:30 Voice of Firestone, Firestone, L; 9:30-10 Lawrence Welk, Top Tunes and New Talent, Dodge, Plymouth, L.
CBS-TV 9-9:30 Danny Thomas, General Foods, F; 9:30-10 December Bride, General Foods, F. NBC-TV 9-9:30 Twenty-one, Pharmaceuticals Inc., L; 9:30-10 Alcoa Theatre, Goodyear Theatre, alt., Alcoa, Goodyear, F.
10 11 p.m.
ABC-TV 10-10:30 Lawrence Welk, Top Tunes and New Talent, cont.; 10:30-11 No network service. CBS-TV 10-11 Studio One in Hollywood, Westinghouse, L.
NBC-TV 10-11 Suspicion, Philip Morris, L, F.
TUESDAY EVENING
7:30-8 p.m.
ABC-TV Cheyenne, General Electric, alt., Sugarfoot, American Chicle, Luden's, Colgate-Palmolive, F.
CBS-TV Name That Tune, Kellogg, Whitehall, alt., Li
NBC-TV Treasure Hunt, Glamorene, Hazel Bishop,
alt., L.
8 9 p.m.
ABC-TV 8-8:30 Cheyenne, cont.; 8:30-9 Wyatt Earp, General Mills, Procter & Gamble, alt., F. CBS-TV 8-8:30 Mr. Adams and Eve, R. J. Reynolds, F; 8:30-9 Wingo, Toni, F.
NBC-TV 8-9 George Gobel— Eddie Fisher, alt., RCA Whirlpool, Liggett & Myers, L, C.
9 10 p.m.
ABC-TV 9-9:30 Broken Arrow, General Mills, Procter & Gamble, alt., F; 9:30-10 Pantomime Quiz, Associated Products, L.
CBS-TV 9-9:30 To Tell The Truth, Pharmaceuticals Inc., L; 9:30-10 Red Skelton Show, S. C. Johnson &. Son, Pet Milk, alt., F.
NBC-TV 9-9:30 Adventures of McGraw, Procter & Gamble. F, 9:30-10 Bob Cummings Show, R. J. Reynolds, Chesebrough-Pond's, F.
10 11 p.m.
ABC-TV 10-10:30 West Point, PhillipsVan Heusen, F; 10:30-11 No network service. CBS-TV 10-10:30 The $64,000 Question, Revlon, L; 10:30-11 No network service.
NBC-TV Californians, Singer, Lipton, alt., F; 10:30
11 No network service.
WEDNESDAY EVENING
7:30-8 p.m.
ABC-TV Disneyland, General Mills, General Foods, Reynolds Metals, Derby Foods, F. CBS-TV I Love Lucy, Gold Seal, F. NBC-TV Wagon Train, Edsel, Drackett, LewisHowe, alt., F.
Broadcasting