Broadcasting Telecasting (Apr-Jun 1958)

8 9 p.m. ABC-TV 8-8:30 Disneyland, cont.; 8:30-9 Tombstone Territory, Bristol-Myers, P. CBS-TV 8-8:30 Leave It To Beaver, Remington Rand and sust., F; 8:30-9 The Big Record, Oldsmobile, Armour, Pillsbury, Kellogg, alt., L. NBC-TV 8-8:30 Wagon Train, cont.: 8:30-9 Father Knows Best, Scott, Lever Bros., alt., F. 9 10 p.m. ABC-TV 9-9:30 Adventures of Ozzie & Harriet, Eastman Kodak, F; 9:30-10 Betty White Show, Plymouth, L. CBS-TV 9-9:30 The Millionaire, Colgate, F; 9:30-10 I've Got a Secret, R. J. Reynolds, L. NBC-TV 9-10 Kraft Television Theatre, Kraft Foods, L, C. 10 11 p.m. ABC-TV 10-11 Wednesday Night Fights, Miles Co., Mennen, L. CBS-TV 10-11 U. S. Steel Hour, U. S. Steel, Armstrong Circle Theatre, Armstrong Cork, alt., L. NBC-TV 10-10:30 This is Your Life, Procter & Gamble, L; 10:30-11 No network service. THURSDAY EVENING 7:30-8 p.m. ABC-TV Circus Boy, Mars, Kellogg, F. CBS-TV Sgt. Preston of the Yukon, Quaker Oats, F. NBC-TV Tic Tac Dough, Warner-Lambert, RCA Victor, L, C. 8 9 p.m. ABC-TV 8-8:30 Zorro, A. C. Spark Plugs, Seven-Up Co., F; 8:30-9 The Real McCoys, Sylvania, F. CBS-TV 8-8:30 Richard Diamond, P. Lorillard, F; 8:30-9 Climax, Chrysler Motors, L; (8:30-9:30 Shower of Stars, once a month). NBC-TV 8-8:30 You Bet Your Life, Toni, De Soto, alt., F; 8:30-9 Dragnet, General Foods, Liggett & Myers, F. 9 10 p.m. ABC-TV 9-9:30 Pat Boone Chevy Showroom, Chevrolet. L; 9:30-10 Navy Log, U. S. Rubber, F. CBS-TV 9-9:30 Climax, cont.; 9:30-10 Playhouse 90, Bristol-Myers, American Gas Assn., Philip Morris, Kimberly-Clark, All State Inc., alt., L and F. NBC-TV 9-9:30 The People's Choice, American Home Products, Borden, alt., F; 9:30-10 Tennessee Ernie Ford, Ford, L. 10 11 p.m. ABC-TV 10-10:30 Make Me Laugh, American Tobacco, L; 10:30-11 No network service. CBS-TV 10-10:30 Playhouse 90, cont.; 10:30-11 Playhouse 90, cont. NBC-TV 10-10:30 Lux Show starring Rosemary Clooney, Lever Bros., L, C; 10:30-11 Jane Wyman Show, Hazel Bishop, Quaker Oats, alt., F. FRIDAY EVENING 7:30-8 p.m. ABC-TV Rin Tin Tin, National Biscuit Co., F. CBS-TV Dick and the Duchess, sust., F. NBC-TV Truth or Consequences, Sterling Drug, L. 8-9 p.m. ABC-TV 8-8:30 Jim Bowie, American Chicle, F; 8 :30-9 Colt .45, sust., F. CBS-TV 8-8 :30 Track Down, American Tobacco Co., Socony, F; 8:30-9 Zane Grey Theatre, General Foods, Ford, alt., F. NBC-TV 8-8:30 Court of Last Resort. P. Lorillard, F; 8:30-9 Life of Riley, Lever, F. 9 10 p.m. ABC-TV 9-9:30 Frank Sinatra Show. Chesterfield, Bulova, L; 9:30-10 Patrice Munsel Show. Buick, Frigidaire. L. CBS-TV 9-9:30 Phil Silvers Show. R. J. Reynolds, Procter & Gamble, alt., F; 9:30-10 Schlitz Playhouse, Schlitz. F. NBC-TV 9-9:30 M Squad. American Tobacco, Hazel Bishop, alt., F; 9:30-10 Tfie Thin Man, ColgatePalmolive, F. 10 11 p.m. ABC-TV 10-10:30 Holiday Hand Book, sust., F; 10:30-11 No network service. CBS-TV 10-10:30 The Lineup, Brown & Williamson, Procter & Gamble, alt.. F; 10:30-11 Person to Person, Time Inc., American Oil, Florist Telegraph Del., alt., L. NBC-TV 10-10:30 Cavalcade of Sports, Gillette, L; 10:30-11 Comment, sust., L. SATURDAY MORNING 9 10 a.m. ABC-TV No network service. CBS-TV 9-9:30 No network service; 9:30-10 Captain Kangaroo, sust., L. NBC-TV No network service. 10 11 a.m. ABC-TV No network service. CBS-TV 10-10:30 Captain Kangaroo, cont.; 10:30-11 Mighty Mouse Playhouse, General Foods, ColgatePalmolive, alt., F. NBC-TV 10-10:30 Howdy Doody, Continental Baking, L; 10:30-11 Ruff & Reddy, General Foods, alt., sust., F. L. 1 1 a.m.-Noon ABC-TV No network service. CBS-TV 11-11:30 Heckle & Jeckle, sust., F; 11:30-12 Saturday Playhouse, sust., F. NBC-TV 11-11:30 Fury, Bordens, General Foods, F; 11:30-12 Andy's Gang, Minnesota Mining & Mfg. alt., sust., L. SATURDAY AFTERNOON Noon-1 p.m. ABC-TV No network service. CBS-TV 12-1 Jimmy Dean Show, Armstrong, alt., sust., L. NBC-TV 12-12:30 True Story, Sterling Drug, L; 12:30-1 Detective's Diary, Sterling Drug, F. 1 2 p.m. ABC-TV No network service. CBS-TV 1-1:30 The Lone Ranger, General Mills, Nestle, alt., F; 1:30-2 No network service. NBC-TV 1-2 No network service. 2 7:30 p.m. ABC-TV No network service. CBS-TV No network service. NBC-TV No network service. SATURDAY EVENING 7:30-8 p.m. ABC-TV Dick Clark Show, Beech-Nut Life Savers. L. CBS-TV 7:30-8 Perry Mason, Libby-Owens-Ford Glass, Armour, Pillsbury, Bristol-Myers, alt., F. NBC-TV People Are Funny, Reynolds, Toni, alt., F. SPECIAL PROGRAMS CBS-TV April 7: 9-10 p.m. The Lucille Ball-Desi Arnez Show Api-il 13: 5-6 p.m. Conquest April 19: 12-1 p.m. Concert from Carnegie Hall April 19: 7:30-9 p.m. DuPont Show of the Month April 19: 9-10 p.m. High Adventure with Lowell Thomas April 24: 8:30-9:30 p.m. Shower of Stars May 9: 9:30-11 p.m. DuPont Show of the Month May 28: 10-11 p.m. High Adventure with Lowell Thomas June 7: 9:30-11 p.m. DuPont Show of the Month NBC-TV April 9: 9-10 p.m. Swing Into Spring ■'. April 15: 9-10 p.m. Jerry Lewis Show April 15: 10-11:30 p.m. The Emmy Awards April' 18: 7:30-8:30 p.m. Shirley Temple's Storybook "Son of Aladdin" April 25: 9:30-11:00 p.m. Dial M for Murder April 27: 6:30-7:30 p.m. Hansel & Gretel May 8: 7:30-8:30 p.m. Shirley Temple's Storybook "Sleeping Beauty" May 16: 10-11 p.m. Jerry Lewis Show June 8 (tentative) : 8-9 p.m. Shirley Temple's Storybook "The Emperor's New Clothes" 8 9 p.m. ABC-TV 8-9 Country Music Jubilee, WilliamsonDickie, L. CBS-TV 8-8:30 Perry Mason, cont.; 8:30-9 Top Dollar, Brown & Williamson, F. NBC-TV 8-9 Perry Como, American Dairy, Knomark, Noxema, RCA-Whirlpool, Kleenex, Sunbeam, Polaroid, alt., L, C. 9 10 p.m. ABC-TV 9-10 Lawrence Welk Show, Dodge, L CBS-TV 9-9:30 Gale Storm Show, Nestle, Helene Curtis, alt., F; 9:30-10 Have Gun, Will Travel, Whitehall, Lever, alt., F. NBC-TV 9-9:30 Club Oasis, Liggett & Myers, alt., Polly Bergen, Max Factor, L; 9:30-10 Film Anthology, Scott, Schick, F. 10 11 p.m. ABC-TV 10-10:30 Mike Wallace Interview, Philip Morris, L; 10:30-11 No network service. CBS-TV 10-10:30 Gunsmoke, Liggett & Myers, Remington Rand, alt., F; 10:30-11 No network service NBC-TV 10-10 :30 Ted Mack's Amateur Hour, Pharmaceuticals, L; 10:30-11 Your Hit Parade, American Tobacco, Toni, L, C. RADIO NETWORK SHOWSHEET THE PROGRAMS, THE SCHEDULES, THE SPONSORS Published first issue in each quarter The information in the radio showsheet is listed by day in morning, afternoon and evening blocks. Monday-Friday radio programming is listed as one unit; where programming varies from day to day this information appears^ within the individual network time segments. Within each segment, the networks are listed alphabetically with the following information: time, program title in italics, followed by sponsors or type of sponsorship. Abbreviations: sust., sustaining; part., participating; alt., alternate sponsor; seg., segmented. All times are NYT. The CBS Radio schedule applies only to the week April 6-12. SUNDAY MORNING 7-8 a.m. ABN No network service. CBS 7-7:30 No network service; 7:30-8 Morning Meditation, sust. MBS No network service. NBC No network service. Broadcasting 8 9 a.m. ABN 8-8:30 Radio Bible Class, Radio Bible Class; 8:30-9 Wings of Healing, Dr. Thomas Wyatt. CBS 8-8:15 News, sust.; 8:15-8:30 Keyboard Concerts, sust.; 8:30-9 Sunday Morning Gathering, sust. MBS No network service. NBC No network service. 9 10 a.m. ABN 9-9:05 Weekend News, sust.; 9:05-9:30 No network service; 9:30-10 Voice of Prophecy, Voice of Prophecy Inc. CBS 9-9:15 CBS Radio World News Roundup, Edsel, seg.; 9:15-9:30 The Music Room, sust.; 9:30-10 Church of the Air, sust. MBS 9-9:30 Wings of Healing, Wings of Healing; 9:30-10 Back to God, Christian Reformed Church. NBC 9-9:05 News, sust.; 9:05-9:15 World News Roundup, co-op; 9:15-9:30 Art of Living, sust.; 9:30-10 Voice of Prophecy, Voice of Prophecy Inc. 10 11 a.m. ABN 10-10:05 Weekend News, sust.; 10:05-10:30 Message of Israel, sust.; 10:30-10:35 Weekend News, sust.; 10:35-11 Negro College Choirs, sust. CBS 10-10:05 Robert Trout-News, Chevrolet; 10:0510:30 E. Power Biggs, sust.; 10:30-11 Invitation to Learning, sust. MBS 10-10:30 Radio Bible Class, Radio Bible Class; 10:30-11 Voice of Prophecy, Voice of Prophecy Inc. NBC 10-10:05 News, sust.; 10:05-10:30 National Radio Pulpit, sust.; 10:30-11 Monitor*. 1 1 a.m.-Noon ABN 11-11:30 No network service; 11:30-11-35 Weekend News, sust.; 11:35-12 Christian in Action, sust. CBS 11-11:05 CBS News, sust.; 11:05-11:15 Charles Colhngwood, seg.; 11:15-11:30 Howard K. Smith, sust.; 11:30-12 Salt Lake City Tabernacle, sust MBS 11-11:15 Frank & Ernest, Dawn Bible Students Assn.; 11:15-11:30 How Christian Science Heals, First Church of Christ, Scientist; 11:3011:35 News, sust.; 11:35-12 UN News Around the World, sust. NBC 11-12 Monitor*. SUNDAY AFTERNOON JVoon-1 p.m. ABN 12-12:30 No network service; 12:30-1 Moods in Melody, sust. CBS 12-12:05 Robert Trout-News, Chevrolet; 12:0512:30 Vincent Lopez Orchestra, sust.; 12:30-12-55 Guy Lombardo Orchestra, sust.; 12:55-1 Ford Road Show, Ford. MBS 12-12:05 News, co-op; 12:05-12:30 The Space Age, co-op; 12:30-12:35 Frankie Frisch, Quaker State Oil Refining Corp.; 12:35-12:45 America's Top Tunes, co-op; 12:45-1 How Christian Science Heals, First Church of Christ, Scientist. NBC 12-12:30 Monitor*; 12:30-1 The Eternal Light, sust. CONTINUED April 7, 1958 • Page 107