Broadcasting Telecasting (Apr-Jun 1958)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000123
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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APRIL 14, 1958 THIRTY-FIVE CENTS BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO OMPLETE INDEX PA trike at CBS: Walkout hobbles, but doesn't stop networks U.S. television home count swells close to 42 million Justice targets on tv networks, talent agents, film distributors TVs good courtroom manners earn Missouri court praise "Sales Management, 1957 of Maryland DRUG sales are covered by W I T H at lowest cost per thousand! And the other 24% are so far from Baltimore that they're controlled by distribution centers outside of Maryland. When you buy W-I-T-H, you buy all of Metropolitan Baltimore's burgeoning population of 1,550,645** — up 20.2% in the past seven years alone. You get blanket coverage of the total effective buying market — and no waste coverage. You get by far the lowest cost per thousand. That's why W-I-T-H has twice as many advertisers as other Baltimore radio station. That's why . . . for drugs and every other product ... it rates as your first choice. Metropolitan Research It "figures"/ Baltimore's best radio buy is Tom Tinsley, President R. C. Embry, Vice-President National Representatives: Select Station Representatives in New York, Philadelphia, Baltimore, Washington; Simmons Associates in Chicago and Boston; Clarke Brown Co. in Dallas, Houston, Denver, Atlanta, Miami, New Orleans; McGavren-Quinn in Seattle, San Francisco, Los Angeles.