Broadcasting Telecasting (Apr-Jun 1958)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000124
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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The mails in her life say the nicest things In 1957 Big Aggie got 213,820 tender sentiments from the land where WNAX Radio is King Big Aggie carries on quite a love affair with the mails. And it's been going on for 36 years! Last year she received a whopping total of 213,820 letters and cards from every corner of Big Aggie Land — and beyond . . . 459 counties in 11 states. Such an overwhelming testimonial of affection brings a blush to Big Aggie's cheeks. But it proves an important point. WNAX-570 gives listeners what they want in radio entertainment and service: gives advertisers what they want — active listener response. Most of the mail in Big Aggie's life comes from an area spread across five of the nation's richest farming states; North Dakota, South Dakota, Nebraska, Minnesota, Iowa. Big Aggie's NCS #2 Market Coverage Area takes in 175 counties with 2,217,600 population and 609,590 radio homes. Annual retail sales amount to over $2,400,000,000. All this makes Big Aggie Land America's 41st radio market. WNAX-570 gives national advertisers a media with programs people like and listen to — popular shows that sell to people with money to spend. Your Katz man will get you a date with Big Aggie. WNAX-570 cbs radio yy H a a ~ J ' U yankton s d Peoples Broadcasting Corporation