Broadcasting Telecasting (Apr-Jun 1958)

THE WEEK IN BRIEF IBEW on Strike at CBS — The broadcasting industry's most widespread strike in history begins as 1,300 technicians and engineers walk off jobs at CBS Radio, CBS-TV and its owned stations. Supervisory personnel keep programming on the air with a minimum of disruption. Disputants arrange meeting, hoping for settlement. Page 31. CBS Brass* Doubles in Engineering — Executives man the cameras, lower the booms to keep networks working during IBEW walkout. Page 32. Emmy — Her 10th birthday party will come oft without a hitch after all after NBC-TV deftly avoids union jurisdictional trouble by moving the ATAS "Emmy" awards presentation (New York portion) out of the armory and into its own studios. Page 35. Barrage Against Slump Talk — Ad Council starts countermeasures, hopes to have $1.5 million in free advertising put into fight. Page 35. And Here's the Commercial — Sound is the big sales point being made on Madison Avenue by radio salesmen. Two major station representatives actively seek ears of agencies and advertisers, directing them to listen to the spot radio commercial and incidentally to the advertising virtues. PGW unveils a new presentation to "decision makers." John Blair & Co. announces spot radio commercial winners and talks about business volume. Pages 36, 39. Nearly 42 Million Tv Homes — That's January 1958 count provided by Advertising Research Foundation in cooperation with Bureau of Census. Page 40. Texaco Continues Opera — With ABC Radio's move away from live programming. Texaco negotiates with CBS Radio for continuation of Saturday afternoon Metropolitan Opera broadcasts next season. Advertiser has been associated with opera for 18 of 27 years the Metropolitan has been on ABC Radio. Page 42. No Canned Spaghetti — Ronzoni Macaroni Co. goes for freshness in commercials, hence finds an unusual way of sponsoring syndicated film programs by beaming them 'live' from New York using network lines and microwave relay. Page 44. Tv is Only Minor Movie Villain — Script of study by UCLA expert on "Hollywood at the Crossroads" for Hollywood AFL Film Council casts tv in crowd scene of "economic villains" causing 50% drop in movie-going. Page 46. More Heat on Tv — Justice Dept. eyeing gamut of tv network practices, including network ownership of programs and interest in BMI, also talent agencies and tie-ins for talent. Government files new antitrust suit against tv film distributor and two feature film producers. Page 50. Toll Chances Getting Slimmer— Rep. Oren Harris (D-Ark.), chairman of House Commerce Committee, warns FCC not to authorize pay tv after Congress goes home this summer. Page 51. The Pluses for Multiple Ownership — Three biggest multiple tv station owners tell the FCC that Barrow Report indulges in theorizing without facts in its recommendations on multiple ownership, option time, must buys and other tv practices. Page 53. In Wake of Oversight Report — Schwartz, on ABC-TV program, claims Legislative Oversight interim report substantiates charges he previously had made, but does not go far enough; official Washington reaction to report lacking. Page 60. Fresh Troops into Barrow Fray — State association presidents, performers head list of witnesses scheduled to testify this week against Smathers bill in Senate hearings. Page 60. Feds' Arm to Fight False Advertising — Radio-tv monitoring unit of Federal Trade Commission headquarters staff now is ready to make kine and taped copies of questionable commercials. Page 61. Judge Lauds Trial Coverage — KOMU-TV Columbia, Mo., draws praise for broadcasts of murder trial. "I hope you come back again," he tells station at conclusion of trial. Page 64. Court Takes Swipe at FCC — U. S. Appeals Court in Washington questions FCC affirmation of grant to WSPA-TV Spartanburg, S. C, following earlier remand of case by court. Page 62. Financial Upturn — DuMont Broadcasting Co. whittles away at its tax loss carried forward from 1956. President Goodwin sees still better results for this year. Gross revenues in 1956 were nearly doubled in 1957. Page 66. A Case of Washingtonitis — Richard S. Salant, one of several speakers at Ohio Assn. of Broadcasters meeting, says broadcasters must get off the defensive. Judge Moore, of Colorado, calls on American Bar Assn. to end ban on radio-tv in courtroom. Page 82. NAB Registrations Up — Advance bookings by delegates running 10% ahead of a year ago as annual industry convention approaches. Programming for management and technical meetings completed by NAB staff. Page 87. We don't want the 12-year-olds — San Francisco agency man Ernest Hodges charges that station programming is being taken over by the rock and roll set. Worse, says the Guild, Bascom & Bonfigli vice president, they're not the ones his clients are out to sell. It's all in this week's Monday Memo. Page 113. DEPARTMENTS ADVERTISERS & AGENCIES . . 35 AT DEADLINE 9 AWARDS 91 BUSINESS BRIEFLY 42 CHANGING HANDS 74 CLOSED CIRCUIT 5 COLORCASTING 39 DATELINES 73 EDITORIAL 114 EDUCATION 90 FILM 46 FOR THE RECORD 99 GOVERNMENT 50 IN PUBLIC INTEREST 24 IN REVIEW 14 LEAD STORY 31 MANUFACTURING 88 MONDAY MEMO 113 NETWORKS 80 OPEN MIKE 18 OUR RESPECTS 26 PEOPLE 96 PERSONNEL RELATIONS 89 PROGRAMS & PROMOTIONS . 93 RATINGS 46 STATIONS 64 TRADE ASSNS 82 UPCOMING 100 4 Broadcasting April 14, 1958 © Page 7