Broadcasting Telecasting (Apr-Jun 1958)

Record Details:

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Opens America's purse for massmarket advertisers As the shopping-list indicates, 17 of America's biggest advertisers have been quick to see and use the tremendous power of PURSE-SUASION. It combines the persistence of saturation with the impact of television. 20 spots every week — rotated week after week to cover a station's complete daytime audience. Prove PURSE-SUASION'S low-cost selling power on any product for Home or Family. Blair-TV's Test Market Plan provides documented research on saleseffectiveness at no extra cost to the advertiser. Phone your nearest Blair office now for the complete, exciting story. BLAIR OFFICES: NEW YORK • CHICAGO • BOSTON • DETROIT • ST. LOUIS TEmpleton 8-5800 Superior 7-5580 KEnmore 6-1472 WOod'rd 1-6030 CHestnut 1-5686 JACKSONVILLE • DALLAS • LOS ANGELES • SAN FRANCISCO • SEATTLE ELgin 6-5570 Riverside 1-4228 DUnkirk 1-3811 YUkon 2-7068 ELIiott 6270 Blair-TV represents these major-market stations: WABC-TV— New York WBKB — Chicago KTTV — Los Angeles WFIL-TV— Philadelphia WXYZ-TV— Detroit WHDH-TV— Boston KGO-TV — San Francisco WIIC — Pittsburgh KTVI — St. Louis WEWS— Cleveland WJZ-TV— Baltimore KFJZ-TV — Dallas-Ft. Worth KING-TV— Seattle-Tacoma WPRO-TV— Providence WCPO-TV— Cincinnati KGW-TV— Portland WDSU-TV— New Orleans WFLA-TV— Tampa WBNS-TV— Columbus WMCT — Memphis KFRE-TV— Fresno WOW-TV— Omaha WNBF-TV — Binghamton WFL^ TV— Altoona WNHC-TV Hartford New Haven Broadcasting April 14, 1958 • Page 11