Broadcasting Telecasting (Apr-Jun 1958)

Page scan 000141 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000141
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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IN INLAND CALIFORNIA (and western Nevada) "BEELINErAO,° Outstanding farm programming is one reason the Beeline delivers the largest audience in the nation's richest and most diversified farm area. Each of the five Beeline stations has its own farm editor working closely with McClatchy newspaper editors to give listeners the most complete coverage in the inland valley. Result: top-rated farm programs in each area. Taken as a group, these mountain-ringed radio stations deliver more radio homes than any combination of competitive stations . . . at by far the lowest cost-per-thousand. (Nielsen & SR&D) SACRAMENTO, CALIFORNIA Paul H. Raymer Co., National Representative KOH O RENO KFBK ° SACRAMENTO N \ KBEE ° MODESTO I \ KMJ © FRESNO KERN ° BAKERSFIELD Broadcasting April 14, 1958 • Page 19