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OPEN MIKE continued
IT
WONDERFUL
USIC
IN ROCHESTER
y
YOUR PRODUCT
when good fellows get together!
Personally, we think that your product and our viewers were just made for each other! And, believe us (or any Rochester Area Survey!), we've got a LOT of viewers in this rich Rochester territory!
If you're seeking real pay-off spots in this area, buy CHANNEL 10, the channel that gets the majority of viewers, over all, from sign-on to sign-off, according to the latest Rochester Metropolitan Area ARB Survey, February, 1958!
The meeting of your product and our viewers will be accompanied by the background music that is so popular with every sponsor— the jolly ringing of the cash register with the one-word lyric— SALES!
Page 20 • April 14, 1958
visitors how to find studio A.
PRODUCER: A bill-paying sponsor.
PROJECTIONIST: A director who always shouts into his headsets.
BREAKDOWN: Something which happens to a projector because the same thing has happened to the projectionist.
DOLLY: President Madison's wife.
PROP: An object which tends to hold a director upright when everything is going wrong.
Maynard B. (Chuck) Albert Production Dept. WTIC-TV Hartford, Conn.
Added Praise for Silvernail
editor:
Thank you very much for the fine tribute to a fine gentleman and an able craftsman, Frank Silvernail of BBDO [Our Respects, March 31]. His departure does leave a void. However, the contribution he has made to our business leaves many a guidepost for those who will carry on.
J. C. Kellam Gen. Mgr.
KTBC-AM-TV Austin, Tex.
Commends Abrams' Efforts
editor:
Revlon's George Abrams certainly made a significant contribution to the broadcast industry. I read every word of the "Syracuse Story" [Lead Story, March 31]. It will be interesting to see what effect his great experiment [in audience measurement] will have.
Ernie Tannen
Vice Pres.-Gen. Mgr.
WEEP Pittsburgh
Same Name Causes Confusion
editor:
The "Barter Broker Bankrupt" item [At Deadline, March 31] is very embarrassing to this company.
Television Clearing House [firm of undersigned] was originally established in 1939 at the RKO Bldg. in New York and incorporated in 1940 (State of New York). During World War II I closed up shop and went with the Army Pictorial Service at the Pentagon. Six years ago this company was re-established in Hollywood.
The [bankrupt] company which has used our name has no connection whatever with us. We have been receiving many phone calls in connection with this bankruptcy which puts us in a rather uncomfortable position.
S. S. Liggett President
Television Clearing House
Hollywood, Calif.
[EDITOR'S NOTE— We're happy to clarify any confusion that stemmed from the two separate firms having the same corporate name.]
Clams on the Hudson
editor:
Last fall, after 10 years of running a local station in this medium-sized market, we
Broadcasting