Broadcasting Telecasting (Apr-Jun 1958)

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f— < J D a a «o 7^ ENT.. They're more TV-minded. There are 1,701,700 television homes in the Los Angeles Metropolitan Area*— a wayabove-average penetration of 84% ! And that doesn't count the country-leading percentage of second sets— playroom, poolside, patio, and portable — owned by Angelenos! SO IS KPPAl ■ml m^/F^ ■ It's the one station with a view to the way Angelenos look. That's why ROBERT HALL CLOTHES, INC. used KRCA exclusively to make their first big sales impression in Television-happy Los Angeles. KRCA CHANNEL 4 • LOS ANGELES-SOLD BY NBC SPOT SALES *Los Angeles and Orange Counties. Altogether, KRCA sells in 2,300,000 TV homes in five Southern California counties.