Broadcasting Telecasting (Apr-Jun 1958)

Record Details:

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When budget is the consideration, consider this: "Your TV Dollars Count for More on Channel A." This has been the buy-word in Buffalo since 1948 when WBEN-TV first pioneered television in Western New York. And if picking spots for a spot-campaign is your current concern, "spot" judgment again dictates WBEN-TV, particularly in our two top-movie programs. Both enjoy the highest popularity in their respective time slots. Women โ€” and plenty of them -enjoy our MATINEE PLAYHOUSE. Adults โ€” and plenty of them โ€” make it a point to see our 11:30 Theatre. There's a good spot for you on these "good buys" in Buffalo. HARRINGTON, RIGHTER and PARSONS, our national representatives, will be Johnny-on-the-spot when you call them for details. WBEN-TV ยป 4 CBS in Buffalo pioneer station of Western New York