Broadcasting Telecasting (Apr-Jun 1958)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

It's fun to approach the green! There are a lot of spendable greenbacks in the full 27-county Sacramento Television Market. This buying power is represented by 381,300 television homes, and is best approached by KCRA-TV. Proof positive that KCRA-TV really does the job, is provided by the first ARB Total Area TV Report* ever made in the Sacramento Television Market — KCRA-TV comes up first in the full 27-county area served by the Sacramento stations! This backs up previous ARB reports covering Metropolitan Sacramento only. The Senator from KCRA-TV will take your clients to this land flowing with currency. Ask the boys at Petry. *ARB Total Television Area Report for December, 1957, proves that KCRA-TV delivers more homes, day-in and night-out, than any other station in this three station market. San Francisco Represented by EDWARD PETRY & CO. KCRA-tv Howard J. Smiley, Asst. General Manager Robert E. Kelly, Station Manager SACRAMENTO, CALIFORNIA CLEAR BASIC AFFILIATE CHANNEL Page 38 • April 14, 1958 Broadcasting