Broadcasting Telecasting (Apr-Jun 1958)

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58 counties which include five rich metropolitan markets when you buy WCIA, Channel 3 — the only single medium covering Central Illinois and Western Indiana. WCIA, Channel 3 puts more than 1,912,300 (NCS#2) prospective customers in the palm of your hand. It places an effective buying income of $3,202,074,000 at your fingertips! You can reach more people in this rich area through WCIA — covering the entire area between three "must buys", Chicago, St. Louis, and Indianapolis. Total families Retail sales Total TV homes 598,000 (NCS#2) $2,201,01 1 ,000 390,382 (TV Mag. Mar. '5£) 45TH TV MARKET WCIA3 Channel Official CHAMPAIGN, ILL. George P. Hollingbery, Representative Outlet for Champaign-Urbana Bloomington Springfield Danville Decatur Broadcasting April 14, 1958 Page 55