Broadcasting Telecasting (Apr-Jun 1958)

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'DECOY" starring Beverly Garland One look and ten of America's top stations bought "decoy" within two weeks after sales began. Six weeks later, "decoy" had been sold in 17 of the 25 major markets, plus 36 key secondary markets. Now, "decoy" is sold in 80 markets — 24 of the 30 major ones and 56 secondary markets! First ratings prove "Decoy" is winner by a landslide against every kind of opposition. Oklahoma City . . . 34.1 A.R.B. . . . Friday 9 PM Buffalo . . . 25.8 A.R.B. . . .Tuesday 10:30 PM Against "Cavalcade of Sports" 18.9, Against "Highway Patrol" 25.3 "O'Henry Playhouse" 7.7 New Orleans... 28.9 A.R.B. .. .Thursday 10 PM Against "Gray Ghost" 14.3, "News and Million Dollar Movie" 2.8 and 0.1 "Walter Winchell File" 6.9 Boston... 2 4.3 A.R.B. ... Sunday 10:30 PM Against "State Trooper" 10.5 "What's My Line" 7.6 Produced by Pyramid Productions "Decoy" looks-and IS-No. 11 For ratings like these, call OFFICIAL FILMS, INC. 25 West 45th Street, New York PLaza 7-0100 representatives ■ Atlanta I Jackson 2-4878 ■ Beverly Hills / Crestview 6-3528 • Chicago / Dearborn 2-5246 ■ Cincinnati / Cherry 1-4088 • Dallas / Emerson 8-7467 ..wi__juju / f /c iasi . u;n„«n„/;t / «/nln./i 7-7743 • San Francisco I Juniper 5-3313 ' St. Louis / Yorktown 5-9231 i c j o c