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Ad Age is a most useful tool
in my work. . .
9 9
says J. CHARLES DERRICK
Vice-President and Advertising Director
Pepsi-Cola Company
"Advertising Age is a sensitive barometer of the advertising-marketing field. Its interpretation of current trends in the field in relation to the economy as a whole is invaluable in helping to formulate advertising-marketing policy for the Pepsi-Cola Company. Ad Age is a most useful tool in my work and is high on my list of 'take-home' reading."
You'll find that most of the executives of importance to you consider Advertising Age a "most useful tool" in making decisions involving markets and media. For week in, week out, Ad Age reports, analyzes and clarifies the news and trends of particular interest to those who influence as well as those who activate marketing plans.
At the Pepsi-Cola Company, for example, where sales have increased more than 141 per cent since 1950, broadcast accounts for a major part of the firm's advertising program. During 1957, over $3,000,000* was alloted to spot tv alone by the soft drink company and its bottlers, whose domestic and overseas operations include more than 700 plants.
Every Monday, 18 paid-subscription copies of Ad Age get a going-over in the offices and homes of Pepsi-Cola executives with an interest in marketing. Further, 134 paidsubscription copies blanket Kenyon & Eckhardt, Inc., the agency handling the Pepsi-Cola account.
Add to this AA's more than 40,000 paid circulation, its tremendous penetration of advertising with a weekly paid circulation currently reaching almost 12,000 agency people alone, its intense readership by top executives in national advertising companies— and you'll recognize in Advertising Age a most influential medium for swinging broadcast decisions your way.
*N. C. Rorabaugh Co. for Television Bureau of Advertising.
J. CHARLES DERRICK
Mr. Derrick was named advertising director of the Pepsi-Cola Company in 1954. Prior to that (1950-1954), he held the position of display manager, coordinating point of purchase material with national advertising.
A native of Montreal, Mr. Derrick attended Sir George William College in that city, as well as the City College of New York. During World War II, he served with the Royal Canadian Air Force in the Air-Sea Rescue Division. Before joining the soft drink companyin 1 949 as assistant display manager, he was associated with Ayerst, McKenna & Harrison, Limited, Montreal, in the advertising and sales department.
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EAST ILLINOIS STREET • CHICAGO 11, ILLINOIS
Broadcasting
April 14, 1958 • Page 67