Broadcasting Telecasting (Apr-Jun 1958)

STATIONS CONTINUED WSBT-TV SOUTH BEND, INDIANA'S DOMINANT STATION PRIMARY COVERAGE — 748,800 TV VIEWERS IN PROSPEROUS MICHIANA* m • HOUSING CONSTRUCTION Gains in 1957 • SAVINGS DEPOSITS Hit record high in 1957 • SPENDING Leads 7th Federal Reserve District for 1957 • HIGH SPOT CITY For 4th consecutive month (Sales Management Magazine) • DEPARTMENT STORE SALES Showed up better than any other major Indiana city in 1957. 00 K what's happening in South Bend . . . Indiana's 2nd Market Business is good in South Bend, Indiana. The facts above attest to that. In addition, there are other signs such as: The South Bend-Mishawaka City Corporate Area is 1st in Indiana in Effective Buying Income per capita — 2nd in Indiana in total Effective Buying Income — 2nd in total Retail Sales — 2nd in Food Sales — 2nd in Drug Sales. WSBT-TV dominates this great market. No other area station comes close to WSBT-TV in the number of top rated shows carried. Chicago and Michigan stations aren't even in the running. See your Raymer man or write us. * 14 counties in Northern Indiana and Southern Michigan. Set count, 208,000 {|| 3.6 persons per family. J$$$ III 11 WSBT TV CBS... A CBS BASIC OPTIONAL STATION SOUTH BEND, IND. CHANNEL 22 ASK PAUL H. RAYMER COMPANY • NATIONAL REPRESENTATIVE Lee WVUE Gen. Mgr.; McCoy to SBC Board Terry H. Lee, for three years president and general manager of KOVR-TV Stockton, Calif., has been appointed managing director of WVUE (TV) Wilmington, Del., it was announced last week by George B. Storer Jr., vice president for television operations of Storer Broadcasting Co. Mr. Lee's appointment is effective immediately. He succeeds J. Robert Kerns, who is transferred to the Storer home office tv staff at Miami. At the annual meeting of the Storer board of directors in M iami last week John E. McCoy, vice president and secretary, was MR. LEE MR. McCOY Page 70 • April 14, 1958 elected to the board and all other board members were re-elected. They are George B. Storer, chairman; J. Harold Ryan, Lee B. Wailes, Mervin B. France, Charles V. McAdam, Stanton P. Kettler, Mr. Storer Jr., and William E. Rine. "Although the economy of the country has experienced a recession during the latter part of 1957 and the first few months of 1958, Storer earnings in the past year reached their highest point in the company's history," Mr. Storer Sr. reported to the board. "Earnings available for common stock and Class B common stock at the close of 1957 was $6,396,164 amounting to $2.58 per share," he said. "Today, both our radio and television properties are ahead of the same period last year. We feel aggressive selling is the answer to recession. As far as our business is concerned, there is no recession," Mr. Storer added. WTVD (TV) Starts New Tower WTVD (TV) Durham, N. C, is starting immediate construction of a new 1,500-ft. tower, the station announced on receiving FCC permission to go ahead. The new antenna will go up in not more than 100 days, Harmon L. Duncan, vice president of WTVD, estimates. It will be located near Auburn, N. C, about 10 miles southeast of Raleigh and will add more than a quarter of a million viewers to the WTVD coverage area. Ludy Recovering from Coronary Ben Ludy, president and general manager, KWFT Wichita Falls, Tex. (formerly head of W1BW-AM-TV Topeka), suffered a slight coronary attack March 28. He was in Topeka visiting his family and will remain there for another five or six weeks. Broadcasting