Broadcasting Telecasting (Apr-Jun 1958)

STATIONS CONTINUED PENNSYLVANIA Gov. George M. Leader (second from r) joined Triangle Stations and D&H Distributing Co. in launching promotion of the Altoona-] ohnstown "Golden Horseshoe Market." With him (I to r): David J. Bennett, assistant to the vice president, Triangle Stations; Morris Schwab, vice president-general manager of D&H Distributing Co., which is building the market's "capitoi" building, Commerce Park, and Frank B. Palmer, general manager of WFBG-AM-TV J ohnstownAltoona, initial tenants of Commerce Park. Big Five' Eliminated From KLAC Schedule KLAC Los Angeles, whose program formal for ihe past several years has been based on its "Big Five" disc jockey team, today (Monday) begins a new format from which disc jockeys have been completely eliminated. M. W. Hall. KLAC president, said the new format would provide 13% more music and 24% more "live" airtime, including such "featurettes" as beauty hints, cooking aids, sports flashes and other public interest material. Music will be chosen from KLAC's continuing surveys of record sales, juke box plays and other indicators of public preference. A survey conducted for over eight months in Los Angeles and six other cities shows that "people want music, music, music, interlaced with news and features and the fact that 'someone* brings it to them doesn't interest them one bit. any more." Mr. Hall said in announcing the new format. George Norman, former general manager of Thoms Radio-Tv Enterprises and special consultant to Adam Young Inc., representative of KLAC, has been appointed vice president of operations for KLAC and will have charge of the new programming. Ed Dyer and Ben Williams, associated with Mr. Norman at Thoms, have also joined KLAC as production manager and continuity director, respectively. Bob Hunter, formerly with KILT Houston, has been named night announcer and six other people are being recruited from Los Angeles radio. In contrast to the former procedure of taping all the disc jockey chatter, all KLAC announcers will henceforth work "live." Along with the program changes, KLAC is installing $100,000 worth of new electroacoustical equipment. WNBQ (TV) to Hold Color Seminar WNBQ (TV) Chicago will conduct a color tv seminar and demonstration for 40 representatives of Foote, Cone & Belding April 15 as part of the agency's continuing training and orientation program. Agency representatives will take a three hour tour of WNBQ facilities and hear operational discussions by staff members of the NBC o&o outlet, with Henry T. Sjogren, assistant manager of WNBQWMAQ, taking part in the seminar. Triangle Stations Take Space, Promote Altoona Market Center Triangle Station's WFBG-AM-FM-TV Altoona-Johnstown, Pa., will be pioneer tenants in the new million-dollar Commerce Park, Blair County, Pa., planned as a new "commercial capitoi" for the Central Pennsylvania area. The announcement was made Wednesday at a dinner co-hosted by the radio-tv division of Triangle Publications and D&H Distributing Co., wholesaler which is building Commerce Park. Gov. George M. Leader of Pennsylvania outlined the concept of the "Great Golden Horseshoe Market," of which Commerce Park is an integral part, to Pennsylvania business and civic leaders Wednesday. The dinner was held at the Penn Alto Hotel, with Frank Palmer, general manager of WFBG-AM-TV as toastmaster. He pledged the stations' full support in an "all-out campaign" to promote the market nationally. Ground will be broken next month for Commerce Park, 2Vi miles southwest of the center of Altoona on Route 764. Morris Schwab, vice president-general manager of D&H Distributing, which handles RCA Victor and RCA Whirlpool appliances, said the center was designed "to serve as a symbol of the economic future for this area." David J. Bennett, executive assistant to Roger W. Clipp, vice president of the Triangle Stations, said the development in time "will take its place in the ranks of such other notable Keystone State achievements as Pittsburgh's 'Golden Triangle,' and Philadelphia's famed Penn Center Development." Threat to WHKK Service Curbed A court order restraining Ohio Bell Telephone Co. from interfering with service to WHKK Akron was granted April 4 in Akron court by Judge Frank H. Harvey. Ohio Bell maintained response to WHKK programs Answer Man, Sound-Off and Tel-ATune Quiz is resulting in major engineering problems, threatening to discontinue service to WHKK for these programs. The temporary injunction forbids discontinuance. Philip R. Herbert, WHKK president-general manager, said the programs are in the public interest, are informative and should be continued in the present manner. KADY St. Charles, Mo. On Air KADY St. Charles, adjacent to St. Louis, is on the air, broadcasting on 1460 kc daytime with a 5 kw directional signal, it has been announced. Harman I. Moseley II is president and general manager of the new station. On his staff are Howard DeMere, St. Louis radio-tv personality; Marshall Pope, formerly with KMOX that city, and Dick Kimball, formerly production manager and producer-director at KWK-TV St. Louis. KADY claims its coverage at 2 million in the metropolitan St. Louis area. GENE ! BARRY STARS IN ZIV'S ALL NEW IMPACT SERIES! Can the police doctor over power the gunman and save the officer? WJION-ADVENWEl NOW SHOOTING AT ZIV STUDIO I Page 72 • April 14, 1958 Broadcasting