Broadcasting Telecasting (Apr-Jun 1958)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000203
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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Over half of the non-stamp supermarkets have lowered food prices because of the trading stamp's competitive pressure Consumers have benefited from trading stamps in both stamp and non-stamp stores. When a leading research organization recently made a national survey among the managers of 541 supermarkets that do not give stamps, they found that more than half of them (51.5%) had reduced prices to compete with stamps. At the same time, supermarkets that give stamps have remained competitive within normal price ranges. With increased volume paying for the cost of stamps in most instances, stamp stores have been able to maintain prices, or even lower them. According to studies by marketing experts connected with universities, there is no evidence that stamp stores, as a class, charge higher prices than non-stamp stores. Thus, the trading stamp can be counted among the anti-inflationary forces operating on food prices. At a time like the present, when there is upward pressure on the prices of everything, it seems we need more and more competitive forces, like trading stamps, in the marketplace. ★ ★ ★ REFERENCES : "Status of Trading Stamps in Food and Drug Stores." Selling Research, Inc., New York, 1957. "Competition and Trading Stamps in Retailing." Dr. Eugene R. Beem, School of Business Administration, University of California. This message is one of a series presented for your information by THE SPERRY AND HUTCHINSON COMPANY, 114 Fifth Avenue. New York 11, New York. S&H pioneered 62 years ago in the movement to give trading stamps to consumers as a discount for paying S&H GREEN STAMPS are currently being saved by millions of consumers. Broadcasting April 14, 1958 • Page