Broadcasting Telecasting (Apr-Jun 1958)

Eight Nominated for Four Slots On APRTA Board of Directors Eight candidates for the Associated Press Radio and Television Assn. board of directors were selected last week, according to Cecil Woodland, general manager of WEJL Scranton, Pa., and chairman of APRTA's nominating committee. Four of the candidates will be elected by AP radio and television members to represent radio stations from 1 kw to 10 kw on the 16-member board. Candidates selected were: First district, for a one-year term — Daniel W. Kops, president of WAVZ New Haven and president of APRTA, and Samuel M. Altdoeffer, manager of WLAN Lancaster, Pa.; second district, for a two-year term — Don Murray, news director of WDBJ Roanoke, Va., and Davenport Smith, news directon of WBRC Birmingham, Ala.; third district, for a three-year term — Dick Cheverton, news director, WOOD Grand Rapids, and Don O'Connor, news director, WISH Milwaukee; fourth district, for a four-year term — Richard O. Lewis, general manager of KTAR Phoenix, incumbent, and Calvin J. Smith, president and general menager of KFAC Los Angeles. According to APRTA law, any three member stations in each of the four districts may sign a petition nominating an additional candidate provided these entries are in before midnight May 31. Tenures of the new members are in line with the recentlyamended bylaws calling for staggered terms of office. Such staggering, Mr. Woodland said, will give all segments of broadcasting continuous representation on the APRTA board. Members of the nominating committee, in addition to Messrs. Woodland, O'Connor and Murray, are Richard Sommerville, general manager of WTTH Port Huron, Mich.; Pat Murphy, manager of KCRC Enid, Okla.; John H. Matlock, co-owner of KOZE Lewiston, Idaho, and Harry Van Slycke, news director of KITE San Antonio. WTWO (TV)'s Carpenter Protests Proposed Ban on Subliminal A proposed ban on the use of subliminal perception on television, submitted to the NAB Tv Board for ratification, should be rejected, in the opinion of Murray Carpenter, president of WTWO (TV) Bangor, Me. The ban was drafted at the March meeting of the NAB Tv Code Review Board [Trade Assns., March 31]. Mr. Carpenter has been experimenting | with subliminal techniques for several months [Stations, Nov. 25, 1957]. In a letter to NAB he asked, "Did the [Code] Board in reaching this decision give any opportunity to people, like myself, to present a point of view or did the board members decide by themselves that their wisdom is so profound that they are safe in deciding the future of a technique, which may (or may not) be important to the development of the world's most important medium of information, namely television?" He reminded that few persons know much about subliminal tv or how effective the technique might become. He added, "Yet the Code Board seems to have decided on behalf of the industry that it is somehow wrong to investigate a technique, even though that technique when refined might improve the broadcaster's ability to carry out his responsibility to operate in the public interest." Displays, Awards, Conference, Highlight Premium Exposition The four-day silver anniversary show of the National Premium Buyers Exposition at Navy Pier opens today (Monday) in Chicago where the country's leading manufacturers will display their wares. Mayor Richard J. Daley of Chicago has designated April 1319 as "Premium and Incentive Merchandising Week" in that city. Highlight of the exposition is the Premium Adv. Assn. of America conference tomorrow (Tuesday) morning. Featured speakers include William J. Hecker, advertising-merchandising manager of National Biscuit Co., and Martin Mayer, author of Madison Ave., U.S.A. Premium Industry Club's awards banquet will be held Wednesday at the Congress Hotel. In advance of the trade show, Hub Erickson, A. B. Coffman Assoc., reported no evidence of a slump in the premium field and said many manufacturers predict 1958 will be the biggest year yet for premium and incentive merchandise. He posed the need, however, for a program to educate executives with firms not now utilizing premium aids. The majority of those attending the trade show are traditionally buyers from major firms using premiums. Ark. Broadcasters Elect Slate B. J. Parrish, KOTN Pine Bluff, was elected president of the Arkansas Broadcasters Assn. at the recent meeting held in Little Rock. He succeeds Ted Rand, KDRS Paragould. Other officers elected were C. R. Home, KXRJ Russellville, vice president; Don Thompson, KAMO Rogers, secretary, and June S. Spann, KWAK Stuttgart, reelected executive secretary. Lee Reaves, KWRF Warren, was elected to the board. WSAAA to Hear Lever's Thurme Samuel A. Thurme, general manager of advertising services for Lever Bros., will discuss the marketing approach used by his company in an address to the Western States Advertising Agencies Assn. He will speak during the WSAAA's annual conference, to be held April 24-26 at the Oasis Hotel in Palm Springs, Calif. The convention agenda also includes speeches by Dr. Ernest Dichter, president, Institute for Motivational Research, and Walter McNiff, director of the western office of TvB. In the Syracuse Market WSYR COVERS 80% MORE RADIO HOMES Than the No. 2 Station This amazing margin of superiority makes WSYR unquestionably the most effective and economical buy for radio advertisers in a market where buying power exceeds $2^ billion annually. WSYR attracts the adult, able-to-buy audience by maintaining a high standard of quality performance, by professional performers. In every category of programming — news, music, sports, drama, variety, farm programs and public service events — WSYR is the leader in the Syracuse area. NSC in Central New York 'Nielsen Coverage Service No. 2 Represented Nationally by HENRY I. CHRISTAL CO. 5 KW • SYRACUSE, N. Y. • 570 KC Broadcasting April 14, 1958 • Page 85