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OPEN MIKE
The only station covering all of Oklahoma's No. 1 Market
Broadcast Center • 37th & Peoria
GUSTAV BRANDBORG
Vice Pres. & Gen. Mgr.
HAROLD C. STUART President
Represented by EDWARD PETRY & CO.
1170 KC • 50,000 WATTS • CLEAR CHANNEL • NBC "The Voice of Oklahoma''
Page 16 • May 12, 1958
'Outstanding'
EDITOR :
. . . Keep on publishing what we consider to be the outstanding publication in the field.
Charles V. Skoog Jr.
President
Hicks & Greist, New York
Extra Copies for JWT
editor:
"Taking the Mystery Out of Ratings" [Adv. & Agencies, March 10] ... is most useful and interesting. If at all possible we would like very much to secure six copies for use within the office.
John S. Lingman Director of Radio & Tv J. Walter Thompson Co. Ltd. Toronto, Ont.
[EDITOR'S NOTE— Copies sent.]
Primer Makes Interesting Reading
editor:
Thank you for the interesting J. Walter Thompson primer on ratings [Advertisers & Agencies, March 10]. We found it very enlightening.
Philip N. Krasne Gross-Krasne Inc. Hollywood
'So Many' Not the Criterion
editor:
Congratulations on the fine interview with John Blair [Stations, April 28]. We certainly agree that Mr. Blair's opinions are held in high esteem. . . .
However, we would respectfully like to disagree with Mr. Blair, who opined that a representative organization "has to be large, well-staffed and well-equipped to do the job demanded of it under today's conditions." We don't feel that we have to have the "so many" that the large rep has, but we do have to be as good, and even try to be better in some ways. . . .
Edward J. Breen Breen & Ward New York City
Hodges vs. R&R: Round 4
editor:
I won't debate musical taste with Buzz Hodges [Monday Memo, April 14] because music criticism is not my business any more than it is his. But I will say that the holierthan-thou yak about rock and roll has no more place in the advertising business than a discussion of the political, cultural and intellectual standards of newspapers, magazines or tv.
The bald fact is that a successful radio station that plays popular music (which at the moment includes rock and roll, just as it used to include hot jazz, crooning and swing) has a much larger adult audience than teen-age audience. They buy the
Broadcasting