Broadcasting Telecasting (Apr-Jun 1958)

Record Details:

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Florida is always a big surprise to visitors. Not its climate. Not its natural wonders, nor its unusual marine life. But its galloping economic expansion, particularly in northern Florida. One indication: in ten years, the number of "home office" insurance employees in Jacksonville has increased 750%. . . (ind tO WMBR'TV! Key to the entire northeast Florida. south Georgia area is WMBR-TV, Jacksonville's dominant sales medium. ARB shows that throughout its area WMBR-TV maintains a total-week average lead of 131% over the competing station. This dominance results in fantastic values. Two nighttime ID's available recently (but not for long!) garnered a total rating of 91.5. Total viewer impressions: 758,900. Cost per thousand viewer impressions: 24 cents! And with 46 of the top 50 shows on WMBR-TV, adjacencies like these are the rule rather than the exception. Easy to see why advertisers find there's so much more to... Channel 4, Jacksonville f\ M Oil" I T An Affiliate of the CBS Television Network Operated by The Washington Post Broadcast Division Represented by CBS Television Spot Sales