Broadcasting Telecasting (Apr-Jun 1958)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000717
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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D 1 ill BIG COVERAGE WBAP-TV blankets the rich North Texas and Southern Oklahoma territory. When you buy WBAP-TV, you buy 2,735,300 people, living in 844,200 households in 48 Texas and 5 Oklahoma counties. BIG SPENDERS With 4Yi BILLION dollars in their jeans, these folks comprise one of the richest markets in America. Look at these figures: Effective Buying Income (1957) $4,436,534,000 Total Retail Sales (1957) 3,448,461,000 Effective Buying Income Per Family 5,243 Retail Sales Per Family 4,085 SOURCE: Sales Management, 1958 Survey of Buying Power BIG CITIES Primary coverage includes two of Texas* four largest cities . . . the metropolitan areas of Fort Worth and Dallas. WBAP-TV, with BASIC NBC for North Texas and top-rated local programming aimed at both cities, is the BIG Buy in the BIG 12th U. S. Market Area. Buy the BIG Station in the BIG 12th U. S. Market Area LT BASIC NBC FOR NORTH TEXAS AMON CARTER Founder AMON CARTER, JR. I HAROLD HOUGH GEORGE CRAN! President I Director I Manager PETERS, GRIFFIN, WOODWARD, Inc.-National Representatives GEORGE CRANSTON Monoger ROY BACUS Commercial Monojtr Broadcasting May 12, 1958 • Page 21