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Westinghouse
It would be hard to find an advertiser whose range of television experience has been so broad and consistent as Westinghouse.
Week after week for nine solid years, Westinghouse has demonstrated products ranging from an electric light bulb to an atomic power station that lights an entire city.
It has presented to a constantly growing television audience, programs of every kind— daytime and nighttime, drama and musicals, one-time "specials" and entire election campaigns. Today the audience for its weekly dramatic program is 28 times larger than it was nine years ago.
Westinghouse has just underscored its confidence in the medium it has come to know so well. It announced that next Fall it would continue to talk to its customers through a weekly network hour; it would embark on an even more ambitious scale of programming;* and it would increase its annual television investment.
What is perhaps most significant about this decision is that it is not based alone on the spectacular audiences that television occasionally delivers -such as the 60 million viewers who watched Westinghouse messages on the CBS Television Network during the national political conventions. It is based equally on a firm belief in the fundamental values of television: the unique impact of each television impression; the vast audience that even the average program attracts; and the cumulative effect of these impressions week after week over a sustained period of time.
Like Westinghouse you can be sure of finding television's unique values— and indeed television's largest average audiences— on the
CBS TELEVISION NETWORK