Broadcasting Telecasting (Apr-Jun 1958)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000753
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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H IN INLAND CALIFORNIA (and western Nevada) io am Consistent and interesting programming for women listeners is one reason the Beeline delivers more for the money. Katherine Kitchen has been a Beeline feature for 25 years. Thousands of loyal listeners tune in and frequently respond directly by mail or phone. In addition, Katherine Kitchen is featured in McClatchy Bee newspapers. As a group purchase, these mountain-ringed radio stations deliver more radio homes than any other combination of competitive stations ... at by far the lowest cost-per-thousand. (Nielsen & SR&D) /ULcClodbcUAj SLl O RENO O SACRAMENTO KBEE ° MODESTO kiviii fresno\ ^ \ KERN ° BAKERSFIELD SACRAMENTO, CALIFORNIA Paul H. Raymer Co., National Representative Broadcasting May 12, 1958 • Page 57