Broadcasting Telecasting (Apr-Jun 1958)

The secret of nine successful men! Standard Oil dealership for 21 years. THE nine men on this page are all successful businessmen. They are important men in their communities, important as consultants to one of America's biggest companies, important for the part they play in performing civic and community jobs tor the benefit of all. . What is the secret of their success/ Actually it's pretty simple. Their friendliness, helpfulness and efficiency have never been confined to business alone. You will find them serving their communities in many ways— from membership on City Councils to active participation in youth work. They also serve 16,000 fellow businessmen, sharing their time and knowledge to help solve mutual problems. Who are they? Strangely enough, they are all in the same business. And there are thousands more as friendly and efficient in the same business. They are all Standard Oil dealers! . These nine men are independent businessmen—not employees of Standard Oil. As members of the 1958 Standard Oil Dealer Advisory Council, they are available as consultants to officials of Standard Oil, giving advice and suggestions on how to further improve service to the motoring public. Nearly 100 suggestions by previous Dealer Councils, including the popular plan for guaranteed radiator protection, have been adopted by the company in the past five years. . . Both on and off the job they are striving to serve their fellow citizens and business associates better. No wonder their friends and neighbors depend on them -and on the thousands of Standard Oil dealers just like them. What makes a company a good citizen? Citizenship has many obligations. But surely one of the most important for a big business is a high standard of conduct that wilL enable smaller businessmen to grow arid prosper. At Standard, we are proud of the fact that thousands of our dealers are successful both in business and civic Me. W. D. Bryan of Normal, Illinois, has devoted much time to city government , having been a member of the City Council Board for 14 years. He participates in Rotary Club activities and is active in church work. He has had a Standard Oil dealership for 21 years. Al Mann of West Lafayette, Ind., is a member of the city traffic commission. He is chairman of the Off -Street Parking Committee, and is a member of a group set up to advise the school board. He has had a Standard Oil dealership for 22 years. Edward L. Weseman of Hampshire, Illinois, is secretary of the school board and has been a member of the board for three years. He has served as treasurer of his church for five years and is active in PTA. He has had a Standard Oil dealership for 13 years. A. A. Lange of Milwaukee, Wis., is a member of the Civil Defense corps and participates in PTA and YMCA activities. He is a member of a business group devoted to neighborhood improvement. He has had a Standard dealership for 25 years. Charles Pall of Chicago, Illinois, has worked on neighborhood improvement projects as a member of the Garfield Park Chamber of Commerce. He also has served on committees of the American Petroleum Institute. He has had a Standard dealership 28 years. W. E. Cook of Kansas City, Mo., has been active in Boy Scout work for years and is now a troop chairman. He is a leader in youth programs, such as boys' baseball and Sunday School work. He has had a Standard dealership 18 years. A. V. Tisdel of Minneapolis, Minnesota, is a member of the Commercial Club, a business organization interested in neighborhood improvements. He has served four years on the Dealer Advisory Council and has had a Standard dealership 24 years. Harry Hjortshoj of Atlantic, la., is chairman of the Roads Committee of the Chamber of Commerce. He has been a volunteer fireman since 1940 and has worked on Red Cross fund drives. He has had a Standard Oil dealership for 20 years. STANDARD OIL. COMPANY (INDIANA) THE SIGN OF PROGRESS... THROUGH RESEARCH Broadcasting May 12, 1958 • Page 71