Broadcasting Telecasting (Apr-Jun 1958)

Page scan 000970 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000970
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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ADVERTISERS & AGENCIES continued 26. INTL. latex $791,300 27. CHESEBROUGHPONDS 723,700 28. GENERAL MOTORS 720,200 29. PEPSI-COLA BOTTLERS 720.100 30. WARD BAKING 717,600 31. EXQUISITE FORM 698,500 32. LIGGETT & MYERS 637.500 33. FOOD MFGRS. 636.300 34. CORN PROD. REFINING 617.600 35. R. J. REYNOLDS ... 611,700 36. FALSTAFF BREWING . 610.000 37. wander co 595.000 38. MARATHON CORP. . . 589,700 39. BRISTOL-MYERS 588,600 40. ANHE USER-BUSH 569,700 41. plough 556,100 42. esso standard oil .... 553,200 43. wrigley 532.600 44. borden 530.900 45. texize chemicals .... 504,000 46. SWIFT & co. 500,900 47. salada-sherriff-horsey 493,000 4R. dumas-milner 489,800 49. texas co. 486,400 50. standard oil of ind. 478,600 51. peter paul 475,400 52. piel bros 468,700 53 AMERICAN TOBACCO 465,400 54. U. S. BORAX & CHEM 458,500 55. MAYBELLINE 439,700 56. DRUG RESEARCH 425.600 57. TEA COUNCIL OF U.S.A. 418,700 58. HAROLD F. RITCHIE 413,900 5.CS. COMSTOCK FOODS, INC. . . 406,800 60. INTERSTATE BAKERIES . . 405,500 61. m. J. b. co 405,300 62. FORD MOTOR 402.100 63. QUAKER OATS 396,500 64. BLOCK DRUG 394,700 65. NORWICH PHARMACAL .. 391,000 66. ALBERTO-CULVER 371.900 67. h. J. heinz 370,400 68. phillips petroleum . . 363,400 69. hills bros. coffee .... 361,500 70. carlings brewing .... 356,200 71. best foods 354,700 72. p. ballantine 345,000 73. burgermeister brew. . . 341,600 74. nestle 334,800 75. tidy house prods 329,700 76. general cigar 328,100 77. pacific tel. & tel 319,200 78. grove laboratories . . . 318,400 79. nehi corp. bottlers ... 315,400 80. wm. b. reily & co 312,100 81. associated prods. 306,100 82. theo. hamm brewing . 300,300 83. general mills ...... 297,800 84. great a & p tea .... 294,600 85. paxton & gallagher . . 291,400 86. american bakeries . v. '. 290,100 87. minute maid 279,600 88. international milling . 277,200 89. duncan coffee 276,800 90. safeway stores 270,900 91. kroger co 270,600 92. national brewing ... 266,300 93. KELLOGG 263,000 94. robert curley 262,400 95. j. schlitz brew 261,400 96. e. & j. gallo winery . . 257,100 97. lewis food 256,300 98. HEUBLEIN 255,800 99. G. WIEDEMANN BREW. . . 255,200 100. WESSON OIL & SNOW DRIFT 243,800 Page 34 • May 26, 1958 SPOT TV BUYING BY PRODUCT CATEGORIES AGRICULTURE $ 388,000 FEEDS, MEALS 188,000 MISCELLANEOUS 200,000 ALE, BEER & WINE 9,399,000 BEER & ALE 8,490,000 wine 909,000 AMUSEMENTS, ENTERTAINMENT 84,000 AUTOMOTIVE 2,089,000 anti-freeze 3,000 batteries 15,000 cars 1.536,000 tires & tubes 225,000 trucks & trailers 17,000 miscellaneous accessories & supplies 293,000 BUILDING MATERIAL, EQUIPMENT, FIXTURES, PAINTS 514,000 FIXTURES, PLUMBING, SUPPLIES 143,000 MATERIALS 165,000 PAINTS 111,000 POWER TOOLS 10,000 MISCELLANEOUS 85,000 CLOTHING, FURNISHINGS, ACCESSORIES CLOTHING FOOTWEAR HOSIERY MISCELLANEOUS CONFECTIONS & SOFT DRINKS CONFECTIONS SOFT DRINKS CONSUMER SERVICES DRY CLEANING & LAUNDRIES FINANCIAL INSURANCE MEDICAL & DENTAL MOVING, HAULING, STORAGE PUBLIC UTILITIES RELIGIOUS, POLITICAL, UNIONS SCHOOLS & COLLEGES MISCELLANEOUS SERVICES COSMETICS & TOILETRIES COSMETICS DEODORANTS DEPILATORIES HAIR TONICS & SHAMPOOS HAND & FACE CREAMS, LOTIONS 2,879,000 2,489,000 286,000 94,000 10,000 6,278,000 3,249,000 3,029,000 3,481,000 25,000 419,000 632,000 48,000 121,000 847,000 242,000 35,000 112,000 1 11,544,000 2,300,000 790,000 51,000 2,159,000 932,000 Spot Tv Expenditures By Time of Day, Type of Activity (1st Quarter) Day Night Late Night Announcements* ID's Programs $ 39,543 33.2% 67,798 56.9 11,721 9.9 $119,062 100.0% 83,760 70.3% 14,037 11.8 21,265 17.9 $119,062 100.0% Includes Participations HOME PERMANENTS & COLORING $ 1,464,000 PERFUMES, TOILET WATERS, ETC. 135,000 RAZORS, BLADES 25,000 SHAVING CREAMS, LOTIONS, ETC. 481,000 TO! LET SOAPS 3,000,000 MISCELLANEOUS 207,000 DENTAL PRODUCTS 3,263,000 DENTR1FICES 2,966,000 MOUTHWASHES 90,000 MISCELLANEOUS 207,000 DRUG PRODUCTS 1 1 ,560,000 COLD REMEDIES 2,712,000 HEADACHE REMEDIES 2,063,000 INDIGESTION REMEDIES 2,566.000 LAXATIVES 846,000 VITAMINS 969,000 WEIGHT AIDS 303,000 MISCELLANEOUS DRUG PRODUCTS DRUG STORES FOOD & GROCERY PRODUCTS 3 BAKED GOODS CEREALS COFFEE, TEA & FOOD DRINKS CONDIMENTS, SAUCES, APPETIZERS DAIRY PRODUCTS DESSERTS DRY FOODS (FLOUR, MIXES, RICE, ETC.) FRUITS & VEGETABLES, JUICES MACARONI, NOODLES, CHILI, ETC. MARGARINE, SHORTENINGS MEAT, POULTRY & FISH SOUPS MISCELLANEOUS FOODS MISCELLANEOUS FROZEN FOODS FOOD STORES GARDEN SUPPLIES & EQUIPMENT GASOLINE & LUBRICANTS GASOLINE & OIL OIL ADDITIVES MISCELLANEOUS 1,916,000 185,000 3,331,000 7,031,000 2,254,000 8,778,000 1,128,000 1,539,000 1,009,000 1,819,000 1,466,000 515,000 2,440,000 1,440,000 115,000 1,478,000 290,000 2,029,000 251,000 5,177,000 4,905,000 227,000 45,000 HOTELS, RESORTS, RESTAURANTS HOUSEHOLD CLEANERS, CLEANSERS, POLISHES, WAXES CLEANERS, CLEANSERS FLOOR & FURNITURE POLISHES, WAXES GLASS CLEANERS HOME DRY CLEANERS SHOE POLISH MISCELLANEOUS CLEANERS HOUSEHOLD EQUIPMENTAPPLIANCES 84,000 1,987,000 1,365,000 314,000 93,000 97,000 21.000 97,000 1,083.000 HOUSEHOLD FURNISHINGS beds, mattresses, springs Broadcasting 661,000 497,000