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as basic as the alphabet
c
ream of the Michigan market
Seventy per cent of Michigan's population commanding 75 per cent of the state's buying power lives within WWJ's daytime primary coverage area.
EGYPTIAN
Searching for the ancient ancestor of our letter C, many scholars eye with favor the Egyptian picture-sign for corner or angle.
PHOENICIAN
With the passage of time, far-traveling Phoenician merchants adapted the corner sign and let it stand for the first sound of game/ — precise meaning of which is not certain.
GREEK
The Greeks changed game/ to gamma and wrote it in various ways. The form pictured here was officially adopted by the Athenians in 403 B.C.
ROMAN
From one of the Greek gamma forms, the Romans created two Latin letters. One was our letter G; the other, our letter C.
Historical data by
Dr. Dona/d J. Lloyd, Wayne State University
Changing listeners into customers is much easier when you buy WWJ. Nearly thirty-eight years of quality radio service to Detroit and southeastern Michigan have built a tremendously loyal audience which accepts WWJ-advertised products quickly and enthusiastically.
Start your radio campaign here— with the WWJ Melody Parade, WWJ News, with popular personalities like Hugh Roberts, Faye Elizabeth, Bob Maxwell and Jim De Land. It's the basic thing to do!
_ _ _ mm jm mm mm AM and FM
WWJ RADIO
WORLD'S FIRST RADIO STATION Owned and operated by The Detroit NeWS
NBC Affiliate
National Representatives: Peters, Griffin, Woodward, Jnc.
Page 38 • May 26, 1958
Broadcasting