Broadcasting Telecasting (Apr-Jun 1958)

Page scan 000979 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000979
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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Still is. In television the competition never lets up. It keeps going day and night, 52 weeks a year. And each year it gets tougher. With the final Nielsen Report now in for the October to April season (the period of peak audience competition among networks) it is now clear that all three networks have delivered larger audiences than ever-an average of 14% more at night and 15% more during the day. It is also clear that during this season the CBS Television Network -again attracted the largest average audiences in broadcasting— 816,000 more homes at night and 115,000 more homes during the day than any other network with a full daytime schedule -achieved the season's largest audience for a single programthe 23 million homes that watched a Lucille Ball-Desi Arnaz show -presented more of the most popular programs than any other network-a monthly average of 6 of the top 10 -won the largest number of program awards for adding new dimensions to the presentation of entertainment and the promotion of public information and understandinga total of 60 -earned a 16% larger investment from advertisers than the second largest advertising medium. Whether you consider it in terms of the biggest audiences, the most important awards, or the largest advertising investment, the decision is plain. The winner and still champion in every round, as it has been for the last 68 consecutive Nielsen Reports, is still. . • THE CBS TELEVISION NETWORK