Broadcasting Telecasting (Apr-Jun 1958)

STATIONS CONTINUED "But Boss . . . reform Traffic Court???" "Certainly! We have always taken an editorial interest in civic affairs." ©4a "But Boss, pop off on politics? Think of CITY HALL! Why not play it safe like everybody else?" o4~ =s*n "That's not hoiv we got to be FIRST in Cincinnati!" Come to think of it, I guess he's right. But Gosh . . . City Hall... CINCINNATI GORDON BROADCASTING COMPANY SHERWOOD R. GORDON, BOSS SOLD NATIONALLY BY ADAM YOUNG, INC. WSYR-AM-TV Syracuse, N. Y., will move into these new quarters at 1030 James St. June 22. it was announced last week by E. R. Vadeboncoeur, president and general manager. New building, estimated to cost in excess of $1 million, will house complete broadcast operations including studios, executive and sales offices and engineering personnel. Up to now, the stations have been at two separate sites. The week following the opening will be devoted to a series of special guest events for various civic and industrial and business groups, as well as the press, clients and staffers' families. Families living immediately adjacent to the new broadcast center will also be hosted. Open houses for the public will be held June 28-29. has been good, according to Mr. Crohan. A number of comments have been carried on the Speak Up Neighbor program and many advertisers have lauded the station for its stand, he said. NEW BRITAIN, CONN. Broadcasters should editorialize freely, observing "the rules of fairness imposed by the Communications Act," Chairman Oren Harris of the House Commerce Committee said Friday in an address to the Connecticut Broadcasters Assn. in New Britain. Chairman Harris predicted editorializing will have an important side effect as broadcasters shoulder responsibility for such programs, thus relying less on ratings and to a greater extent on their own proper sense of values. "Such increasing self-reliance," he said, "will, I hope, give you the courage to offer to different segments of your listeners and viewers the kind of programs which they may learn to like." He suggested this increasing diversification of programming "may help to avoid the debacle now experienced by most automobile manufacturers who insisted on offering to too many too much of the same." Bagwell Named Station Manager For WKY-AM-TV Oklahoma City Norman P. Bagwell, business manager of WTVT (TV) Tampa, Fla„ has been appointed station manager of WKY-AM-TV Oklahoma City and a director of the WKY Television System Inc. (WKY-AM-TV, WTVT and WSFA-TV Montgomery, Ala.) The appointment of Mr. Bagwell, former administrative assistant at WKY, fills a vacancy created by the resignation of Raymond W. Welpott, WKY Television System vice president and manager of WKY-AMTV, who is joining the NBC Owned Stations and Spot Sales Div. in a general executive capacity [At Deadline, May 19]. Other personnel changes announced by E. K. Gaylord, president of Oklahoma Pub Page 86 • May 26, 1958 lishing Co., parent firm of the WKY Television System: Jim Terrell, WKY-TV commercial manager, to assistant station manager; John Moler, director of radio operations, to assistant station manager of WKY; John M. Haberlan, WTVT commercial manager to assistant station manager (announced by Eugene B. Dodson, vice president-station manager of WTVT), and Carter Hardwick, manager of WSFA-TV, named a director of the WKY Television System. Plough Radio Stations Sales Increase 1 1% in First Quarter Sales of the four radio stations in the Plough Inc. group are running 11% ahead of last year's record level, Plough executives were told at a Wednesday-Thursday conference held at the Sheraton-Belvedere Hotel, Baltimore. Harold R. Krelstein, president of the Plough stations (WCAO Baltimore, WJJD Chicago, WMPS Memphis, WCOP Boston), said the sales increase was based on the first 20 weeks of 1958. They also were told WCOP now has highest ratings in its history. The executives discussed plans to improve local radio selling and to explore new business sources in their communities. Officials considered methods of promoting appreciation of the nighttime radio audience; ways to integrate the Plough stations into community affairs; program plans, and the strengthening of news programming. KMBC-TV's Davis Cops Top Award In 'Lone Ranger' Promotion Donald D. Davis, general manager, commercial manager and promotion manager of KMBC-TV Kansas City, Mo., has won the top award for the best local campaign conducted by any U. S. tv station in connection with the 25th anniversary of The Lone Ranger and the forthcoming United Artists theatrical release, "The Lone Ranger Broadcasting