Broadcasting Telecasting (Apr-Jun 1958)

Two More Reasons why Channel 2 is first choice of St. Louis families. Tiger's 10th Birthday on WEWS (TV) of them planned for the future. About 5,000 performers have appeared on WEWS Giant Tiger Amateur Show (Sun., noon-1 p.m.) during its run. The sponsor finds that, as the stores are open on Sundays, there is a definite in The success of a group of Cleveland stores known as Giant Tiger can be directly attributed to the firm's sponsorship of an amateur talent show on WEWS (TV) there. The two have run parallel. When Lou Weisberg, in 1948, hired entertainment veteran Gene Carroll (pictured above making his entrace on a show) to emcee a weekly variety program, Mr. Weisberg had one small store. Now, 520 shows and a decade later, with 50% of the company's ad budget allotted to the show, there are 10 Giant Tiger stores, with more crease in sales for merchandise specifically mentioned by Mr. Carroll on the show. WEWS and Giant Tiger are experimenting with mail orders and report that results are "exceeding all hopes." Ed Baer, supervisor of GT stores, gives full credit: "the success of Giant Tiger stores can be traced to our . . . WEWS tv program." KLIN Joins Wedding Party To prove further that radio is everywhere, KLIN Lincoln, Neb., has offered the following: When a young couple wanted to be the first married in the new chapel of the Vine Congregational Church, but learned that an organ had not yet been installed, they contacted KLIN for help, asking the station to play the wedding march. As a result, the station interrupted its programming to play the music at the exact time the couple walked down the aisle and it was picked up on a small radio in the church. The station reports it received a great deal of favorable comment from its listeners. WHCT (TV) to Air Golf Tourney For the fourth consecutive year WHCT (TV) Hartford will carry the $28,000 Insurance City open golf tournament. The match, which attracts some of the nation's top golfers, is being sponsored, as it has previously, by the Connecticut Bank & Trust Co. Boston Pops to Air WCRB Themes WCRB-AM-FM Boston good music outlet, is broadcasting a total 15 hours of stereophonic music a week as part of its 10th anniversary celebrations. The stations play host to advertiser and agency contacts June 1 when it takes over Symphony Hall for the Boston "Pops" Symphony. That afternoon the Symphony will present a program based principally on WCRB program themes. The station is selling any remaining tickets to its audience. ABC Furthers News Competition ABC Radio last Friday announced it would begin competing with CBS Radio and NBC Radio on a world-wide news roundup scale by adding remote pickups from abroad to its News Around the World shows, Mon.Sat., 8-8:15 a.m. The network has hired veteran CBS newsman Bill Shadel, who will act as anchor man to reporters Robert Sturdenvant (Paris), Yale Newman (London), Mel Davis (Rome), Ray Falk (Tokyo), Charles Arnot (Cairo), Omer Anderson (Bonn) and George Bailey (Vienna). TOM DAILEY SHI 11:30 A.M. -12:30 Monday through Friday Tom is tops ... a popular personality and a hard-selling MC on his new liveaudience show. FRED M0EGLE SHOW 1 l:OOA.M. -12:00 Saturday A brand new show . . . filled with fun, cartoons and wellliked Fred Moegle. CHANNEL 2 SAINT LOUIS ONE OF THE FIRST 100 MARKETS **4S THE B<< WHBF RADIO & TELEVISION the station of marketing success in the Quad-Cities REPRESENTED BY AVERY-KNODEL, INC. Broadcasting May 26, 1958 • Page 95