Broadcasting Telecasting (Apr-Jun 1958)

Record Details:

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OUR RATINGS ARE HIGHEST! We are MORE FIRST than you OURS ARE THAN THAT! MY FATHER CAN LICK YOUR FATHER TIREP OF RATING CLAIMS ? Let's talk about RESPONSE! At the present time, KSTP-TV has a few choice availabilities in the news cut-ins within the Today Show (7:00-9:00 am, M-F) and in the popular Treasure Chest (12:20-1:00 pm, M-F.) But rather than just quote you a few ratings, let us show you the astounding response these shows can deliver — for you\ Recently, KSTP-TV commentator George Grim, who handles the four 5-minute Today cut-ins, invited viewers to send him a post card for a drawing on a portable TV set. There was no second prize— and no promotion for the drawing outside of Mr. Grim's own announcements . In two weeks, KSTP-TV received 45,047 post card entries— an incredible average of 3,217 cards per day for this one prize. And, a few weeks ago, Treasure Chest offered a $500 Easter wardrobe to the person who guessed the number of Easter eggs in a jar. In four weeks the contest pulled 59,366 entries or 2,968 per day. This tremendous response is your best proof of the selling job these available shows on KSTP-TV can do for you. For further information on reaching this activelyparticipating KSTP-TV audience, contact your nearest Petry office or a KSTP-TV representative. 00,000 WATTS Bask NBC Affiliate MINNEAPOLIS • ST. P