Broadcasting Telecasting (Apr-Jun 1958)

Page scan 0001060 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001060
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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It's a Don Loughnans Noon, Too! Noon to 2 . . . Don talks to 53% of all the men and women who listen to the top 4 Kansas City stations. This remarkable record may be attributed to Don's deep, resonant, easy-going air voice and the professional air approach which characterizes everything WHB does. L Sure, WHB is consistently and dominantly first in total audience every hour of the day.* But you want to know about men and women? Great! Of all the men and women who listen to the top 4 Kansas City radio stations . . . 51.7% listen to first place WHB. (Nielsen, Nov. -Dec, audience composition analysis, 6 a.m. -6 p.m. average.) And every hour of the day more men and women listen to WHB than to any other station. Talk to a Blair man ... or WHB General Manager George W. Armstrong about WHB's tremendous 96county coverage plus fantastic audience appeal. 'Whether you're talking about Metro Pulse, Xielsen, Trendex or Hooper . . . Area Nielsen or Pulse. WHB 10,000 watts • 710 kc. KANSAS CITY, Missouri 1 1 >v — I — I f — "X IV 1 * — «*. CZ> 1 I I |XJ S3 TODAY'S RADIO FOR TODAY'S SELLING JT°_°D STORZ> PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR «c CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. WQAM Miami REPRESENTED BY JOHN BLAIR & CO. Page 8 • June 2, 1958 Broadcasting