We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
"Advertising never sold me anything!"
are sold to more people for less money.
Yes, it's all to the good, because it makes the wheels go 'round. Advertising makes possible the high-speed distribution that is the key to our economic system. With
We've all heard that one before. Often. But it's not true.
Fact i^, whether we know it or not — or admit it or not— advertising has sold something to every one of us.
And that's all to the good.
In the first place, a basic function of advertising is to inform. To convey news. News about products. What they are. Where to get them. How much they cost. Through this function alone, advertising sells great quantities of goods.
Secondly — even people like the little lady above, who make a conscious effort to reject advertising, are made to want the things advertised. Sooner or later, that leads to a sale.
Finally, there is a third and much broader way in which advertising sells us things. It creates so much demand that mass production is possible; hence, more goods
The 23 clients of Benton & Bowles, in order of our length of service to them: Genera. Foods Corp. • Procter & Gamble Co. .^Pepperell ] ^7^2^ Of New tion of American Railroads ■ American Express Co. ■ Avco Manufacturing Corp. • Norwich Pharmacal Co. • Carhng BrewmgCo., I • Ph.hp ""^^^J^™ York • Continental OU Co. • H. C. Moores Co. • Railway Express Agency, Inc. • International Business Machines Corp. • S-^o^^^^^^^ General Aniline & Film Corp. • Western Union Telegraph Co., Inc. • Borden Company • Kentile, Inc. ■ Schick Incorporated • Alhed Chem.cal Corp. The Eversharp Pen Co.
ADVERTISING AS A SOCIAL FORCE
"Advertising nourishes the consuming power of men. It creates wants for a better standard of living. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production. . . . The business of advertising has a big part to play in the future of the world."
—from a speech by Sir Winston Churchill, delivered before the Advertising Club oj London, 1924
out it, capitalism as we know it would be impossible.
So, Madam, think what you will. Meanwhile, you can keep enjoying the things made available because of advertising's vast contribution to our economic and social system.
And say what you will, Madam. It's a free country! And that freedom, too, is part of the great tradition of which advertising is a very real part.
it
Advertising is our business, and we take pride in it. As one of America's ten largest agencies, we are grateful to play a part, along with our clients, in the dynamic growth of the world's economy.
Benton & Bowles, Inc.
666 Fifth Avenue, New York Advertising and Marketing counsel to leaders in American business