Broadcasting Telecasting (Apr-Jun 1958)

Page scan 0001086 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001086
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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1 Wfi BROADCASTING'S One Book Reference Library . . . . . . . aptly describes the new 1958 BROADCASTING Yearbook & Marketbook to be published this September. For 23 years BROADCASTING has produced a Radio Yearbook (February) and a TV Yearbook (issued in August). This year, in one handy reference volume, both the radio & tv Yearbooks will be merged, fulfilling countless subscriber and buyer demands. The new Yearbook will have the help of Frank Silvernail, Dean Emeritus of the Timebuyers, who recently retired from BBD&O. As one of the Nation's leading buyers who conservatively placed over $25 million in station time, Frank was a constant user of BROADCASTING Yearbooks. Working closely with our editors, he has suggested changes that will make the 1958 Yearbook a far more valu able tool for buyers of radio & tv. A few of the many features: (1) radio & tv audiences, their size and composition; (2) radio & tv time sales — by network, spot and local, nationally and by individual markets; (3) market information such as retail sales, households, drug sales, passenger car registrations, food sales — all by counties; (4) analyses of specialized radio programming— foreign language, Negro markets, multiplexing, stereophonic broadcasting; (5) a review of how advertising agencies have grown in radio & tv; plus separate radio and tv station directories and other standard features which have made BROADCASTING YEARBOOKS the most authoritative, closely-read reference work in radio & tv for the past 23 years. Advertising deadline is July 14 for proofs; July 28, final deadline, no proofs. Regular rates. 16,000 circulation. Reserve your space today!