Broadcasting Telecasting (Apr-Jun 1958)

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more, people Successfully reaching more people has met only half of Bartell Family Radio objectives. Attracting and holding more different people young and old, all over town, in every walk of life — has been a continuing accomplishment. A programing of broad appeal, locally accented, is in the Bartell pattern of audience composition. Here is professionalism based upon more than a decade of scholarship, salesmanship, showmanship. This is bartell family radio AMERICA'S FIRST RADIO FAMILY SERVING 15 MILLION BUYERS Sold Nationally by Adam Young, Inc. for WOKY The KATZ Agency Broadcasting June 2, 1958 • Page 37