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RATING HIGH FROM THE WORD
GO
On May 7th, WNTA-TV, the new station in town, started operations with a wallop. ( We're quoting Time Magazine.) And the rest of the press concurred, judging from a few typical comments you'll find at the right ■ The ratings, too, registered impact, as you can see by studying the left-hand page. Both ARB's Telephone Coincidental and Trendex showed WNTA-TV was the Number 3 station in town in at least three time periods! ■ A special hit seems to have been made by Art Ford's "Jazz Party", and so we asked Trendex to double-check it. Result: 22% of those queried (or a member of their families) had seen this show that had been on the air only a few weeks, Trendex reported ■ Naturally, we were pleased, but this is only the beginning . . . what with a host of new programming in the making that we'll telecast ...as the local flagship station of the NTA Film Network ■ That includes, starting in the fall, such audience-winning new program series from 20th Century-Fox and Desilu Studios as... "This Is Alice", "Man Without a Gun", "How to Marry a Millionaire" ," Premiere Performance", "TV Hour of Stars", The Shirley Temple Specials, to name a few ■ And we intend to keep coming up with fresh, bright, imaginative programming . . . based on the principle that there are plenty of minds and imaginations in that audience out there, just waiting to be stimulated, nourished and entertained ■ Keep looking!
Jack Gould, N. Y. TIMES: On its
second night of operation, WNTA-TV has shaken up tired New York television with a resounding wallop." TIME: "WNTA-TV began with a wallop ... By the end of its first day, WNTA had . . . increased its number of viewers (over WATV) 4,200%".
VARIETY: "WNTA-TV's Razzmatazz Preem Zings up N. Y. Video Spectrum."
Jo Coppola, N. Y. POST: "If
there's a lesson to be learned in the reception accorded WNTA-TV, it is that a telecaster with a little boldness, imagination and know-how could command the attention of the nation's viewers."
Ben Gross, N. Y DAILY NEWS:
"Live programs of network quality."
CUE: "WNTA-TV's ambitious programming concepts may make it a channel to be reckoned with."
WNTA-TV
The New Station in Town