Broadcasting Telecasting (Apr-Jun 1958)

Page scan 0001113 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001113
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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The WINNER f and new CHAMPION in FORT SMITH KN AC-TV (crowned by April 1958 Metropolitan ARB) KNAC-TV WINS, 249 to 203, in TOTAL QUARTER HOURS when both stations are on air KNAC-TV's QUARTER-HOUR WIN DOMINANCE IS CONSTANT THROUGHOUT THE BROADCAST DAY! KNAC-TV TIES STATION B Weekday mornings (7 a.m.-noon) Weekday afternoons (12-6 p.m.) Weekend daytime (sign-on-6:30 p.m.) Nighttime 7 days (6:30-midnight) 54 1 45 68 0 62 45 2 25 82 1 71 249 4 203 Since the last ARB was taken-a scant six months ago KNAC-TV has soared to a 159 percenUncrease in quarter-hour wins! And it's only the begmnmg. Here's why: • New aggressive, knowledgeable management • Newly-purchased MOM and WARNER BROS, feature packages • New local news operation with extensive on-the-spot film coverage • New, full scale promotion: newspaper, radio, outdoor, direct ma.l 9 Expanding lineup of CBS shows PLUS EXCLUSIVE OUTSIDE COVERAGE KNAC-TV, with high-powered VHF, serves 18 counties in prosperous western Arkansas and Oklahoma. Station B, with UHF transmission, can be seen only in 7 counties. Call H-R Television today for prime availabilitieswhile they last. KNAC-TV Fort Smith's Only VHF CHANNEL 5 Walter M. Windsor Vice Pres. & Gen'l Mgr. Broadcasting Rex Hayes Sales Manager June 2, 1958 Page 61