Broadcasting Telecasting (Apr-Jun 1958)

Page scan 0001115 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001115
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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LIVE WFAA-TV shows it COLLINS RADAR RAISES WEATHERCAST RATINGS ON APRIL 2, anniversary of Dallas' disastrous '57 tornado, WFAA-TV treated their viewers to an hour-long telecast showing films of the destruction and presenting local weather by radar for the first time to a TV audience. Since this initial indoctrination, WFAA-TV's radar weathercast has become a conversation piece. To quote Warren Culbertson, weather announcer and a graduate meteorologist, "Viewer reaction has been highly complimentary. If rain is falling on a viewer's house, he wants to see the echo on the radar scope, not to hear the weather man talk about scattered showers. Even if there are no echoes to be seen, viewers are attracted by the sheer fascination of the rotating trace on the scope." . , The Dallas station installed the entire Collins C-Band Weather Kadar ' System in its studio. The antenna is mounted on a platform on the roof with the waveguide extending downward into the building to the receiver-transmitter and synchronizer units. An indicator and control unit are mounted in the wall near the weather slides. Another indicator is rigged in a shadow box for camera closeups. Acetate maps of the WFAA-TV area, corresponding to the 20-, 50 and 150-mile ranges, are placed over the indicator to pinpoint weather activity with geographical location. "The Collins radar offers commercial possibilities to WrAA-lV ot a magnitude that we have not yet been able to fully exploit," advised Manager Mike Shapiro. "Besides strengthening our regularly scheduled weathercast, radar ID's and radar surveillances are highly saleable during all seasons of the year." . Call, wire or write for prices and information about making your weathercasts the talk of your TV area.