Broadcasting Telecasting (Apr-Jun 1958)

Record Details:

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YOU MIGHT CHCHA 26-lB IW* 7-COUNTY PULSE REPORT KALAMAZOO-BATTLE CREEK AREA — MARCH 1958 SHARE OF AUDIENCE — MONDAY-FRIDAY 6 A.M. 12 NOON 12 NOON 6 P.M. 6 P.M. 12 MIDNIGHT WKZO Station "B" Station "C" 32 22 10 29 22 10 30 20 1 1 BUT.. .You Need WKZO Radio To Land Sales In Kalamazoo -Battle Creek and Greater Western Michigan! For a sales pitch with a real hook, use WKZO — CBS Radio for Kalamazoo-Battle Creek and Greater Western Michigan. Pulse figures, left, tell the story. WKZO Radio gets 45% more morning listeners than the next station ... 31% more afternoon listeners . . . 50% more evening listeners! How about it — isn't now the time to check WKZO availabilities with Avery-Knodel? *George Langston caught one this size at Tennessee's Dale Hollow Dam in A pril, 1958. WKZO-TV — GRAND RAPIDS-KALAMAZOO WKZO RADIO — KALAMAZOO-BATTLE CREEK WJEF RADIO — GRAND RAPIDS . WJEF-FM — GRAND RAPIDSKALAMAZOO KOLN-TV — LINCOLN, NEBRASKA Associated with WMBD RADIO — PEORIA, ILLINOIS WMBD-TV — PEORIA, ILLINOIS WKZO CBS RADIO FOR KALAMAZOO-BATTLE CREEK AND GREATER WESTERN MICHIGAN Avery-Knodel, Inc., Exclusive National Representatives Broadcasting June 2, 1958 • Page 67