Broadcasting Telecasting (Apr-Jun 1958)

PROGRAMS & PROMOTIONS CONTINUED contest: A helicopter load ot git is ( ranging from a cigarette lighter to a $100 bill) fitted with small parachutes were dropped and two trucks loosed over 10.01)0 gift certificatebearing balloons. A dozen models were hired by KMYR to give out numbered leallets plugging the treasure hunt. Numbers were broadcast and prizes given to the people who presented the corresponding leaflets. Color movie trailers were placed in six downtown theatres and many thousands of livers were given out by stores in the station's coverage area. Clues to the check's location led a large number of hunters to converge on a residential section (a housing contractor has instituted a claim against KMYR for $40,000 for damage done by zealous hunters) and the check was eventually found in that area. Due to the length of time taken to find the prize, the check was for $1,000. At one point during the hunt, a temporary restraining order was issued by a local judge to stop the station airing further clues as searchers were trespassing and damaging property. KMYR subsequently sent a squad in a truck to help clean up the area. Helicopter Reports for WJBK Detroit motorists driving to and from work are being aided by WJBK Detroit with a series of traffic-copter reports. Each Monday. Thursday and Friday during the morning and afternoon rush hours the station's program director. Bob Martin takes a mike up in a helicopter and broadcasts traffic conditions on the city's main arteries. The reports are heard on Monday's Morning Express and the afternoons on McLeodsville, U. S. A. How to Sell Men's Wear — RAB Radio Advertising Bureau is distributing to its membership a seven-piece information kit on men's wear retail trade which the bureau claims was researched and compiled in the shop over a four-month period at a cost of $10,000. Included is a booklet titled "Your Store Can Get Results Like These With Radio." a 15-page analysis of the NEWS ON THE WING WFBM-TV Indianapolis engaged 10 homing pigeons to rush film back to the studio from the Indianapolis Motor Speedway Friday. Prohibited from picking up the Memorial Day 500-mile race live. Bill Fagan, WFBM-TV assistant program director, arranged to shoot the event on special 10-frame rolls of 35mm film. The film was to be rolled into capsules and strapped on the birds' backs before their release at trackside for a six-mile flight to the tv studios. WFBM-TV secured its feathered news corps from the Indianapolis Homing Pigeon Club. Marlin Reid. club secretary, conducted intensive flight training from the studio roof before the race. Page 100 successful radio strategy used by 15 different men's wear retailers throughout the U. S. Markets covered vary in size from small towns such as Watertown, S. D. (pop. 13,000) to major cities such as New York (pop. 9 million). Grocers See Convention On Film KFMB-TV San Diego contributed toward the city's efforts to attract conventions last month by filming activities in connection with the meeting of the Western States Chain Grocers Assn. at the Hotel de Coronado. For the third consecutive year KFMB-TV produced films of the convention and presented them at the conclusion of the sessions. This year the group adopted a resolution expressing thanks to Dan Bellus, head of the promotion department of the station, who directed the film production. The grocers also voted to return to the Coronado next year. The time factor was a handicap to hurdle in getting footage of the last evening session on the film for showing later that night. The last foot of film was taken at 8:15 p.m. and delivered across the bay to the station lor processing, editing and splicing. The completed film was returned to the convention hall in time for the 10:30 p.m. showing to more than 225 delegates and their wives. WITH Aids Straw Hat Revival A cooperative venture to revive the "Straw Hat Day" tradition in Baltimore was conducted May 15 when Dick Skeen, president of Warner & Co., men's store there, dramatized the occasion by inviting WITH Baltimore to broadcast from the window and the front sidewalk of the store from 10 a.m. to 8 p.m. Baltimore men were made straw hat conscious again by the guests who were interviewed during the day. Celebrities participating at the revival event included political candidates for governor and for the U. S. Senate, and singing star Julius LaRosa. WISN, WRIT Go Stereophonic Two Milwaukee radio stations, WISN and WRIT, are cooperating on a weekly series of sterephonic broadcasts and report excellent response. Both tracks of stereotape are played on special equipment at WISN, with one fed via telephone line to WRIT and aired simultaneously with the WISN signal (all WISN station break commercials are aired on WRIT). Listeners are advised to place two radios about eight feet apart and equate volume of both receivers. Program is aired Tuesday, 10:30-45 p.m., and sponsored by Standard Electric Co. ABC-TV to Focus on Youth ABC-TV announced last week it will this fall present Youth Anonymous, an hour-long filmed and live study of teenagers and juvenile delinquency problems. The report, part of the network's newly inaugurated series of which Prologue 1958 and Report Card 1958 were forerunners, will feature ABC News head John Daly. Washington bu A WEEK'S vacation for two in Honolulu will be awarded the KNXT (TV) Los Angeles viewer who submits the best name for the above cartoon character. The caricature introduces the station's Early Show (Mon.-Fri., 4:30-5:55 p.m.) and the show's commercials. ("His job," says KNXT, "is to sell the commercial — which then sells the product.") The contest closes May 30. June 2, 1958 reau chief John Secondari and commentators Edward P. Morgan, Quincy Howe, Don Goddard and Robert Fleming. WGN Searching for Opera Talent WGN Chicago is cooperating with the Illinois Opera Guild in a four-month search for new talent, with winners to appear on a new series, Opera Auditions of the Air, starting Nov. 1. The search will be conducted in five midwestern states and is designed to find the "wealth of undiscovered talent" not yet heard on the air. The winner will receive a $1,000 prize from the guild toward advancement of his career. Contestants may enter by requesting entries from WGN Inc., 441 N. Mighigan Ave. Deadline for entries is Sept. 30, with an age range of 18-30. Mobile Unit Shown by WBKB (TV) A mobile telecasting unit, claimed to house features previously found only in large stationary installations, was displayed to the trade and public by ABC o&o WBKB (TV) Chicago May 21. Included are a complete director's control and dual channel audio console, capable of originating two tv programs simultaneously. It may be equipped with as many as five cameras and manned by a crew of 7 to 1 1 technicians if desired. Intricacies of the equipment are explained to visitors by Frank Genereux, WBKB engineer. The mobile unit, over 34 feet long and less than 10 feet high, was on display in front of ABC Chicago headquarters at 190 N. State St. Broadcasting